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Acxiom Data Enhancement destination connection
Overview overview
Use the Acxiom Data Enhancement connector to supply additional descriptive data to your customer profiles, for use in analytics, segmentation, and targeting applications. With hundreds of elements available, this allows you to better segment and model data, resulting in more accurate targeting and predictive modeling.
This tutorial provides steps to create an Acxiom Data Enhancement destination connection and dataflow using the Adobe Experience Platform user interface. This connector is used to deliver data to Acxiom enhancement service using Amazon S3 as a drop point.
Use cases use-cases
To help you better understand how and when you should use the Acxiom Data Enhancement destination, here are sample use cases that Adobe Experience Platform customers can solve by using this destination.
Enhance Customer data enhance-customer-data
This connector should be used by marketing professionals aiming to enhance the effectiveness of their outreach strategies by appending selected descriptive elements to their customer profiles and use these to better target campaigns.
For example, as a marketer, you might want to deepen your understanding of your existing audiences by enriching their profiles with additional data. Doing so will improve your segmentation and targeting strategies, leading to a boost in campaign personalization and conversion.
The use case is executed through a combination of both destination and source connectors.
You would start by exporting your existing customer records for enrichment using this destination connector. Acxiom’s service would search for the file, retrieve it, enrich it with Acxiom’s data and generate a file.
The customer would then use the corresponding Acxiom Data Ingestion source card to ingest the hydrated customer profiles back into Adobe Real-Time CDP.
Prerequisites prerequisites
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To connect to the destination, you need the View Destinations and Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
Supported audiences supported-audiences
This section describes which type of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.
Authenticate to destination authenticate
To authenticate to the destination, fill in the required fields and select Connect to destination.
In order to access your bucket on Experience Platform, you need to provide valid values for the following credentials:
New Account
To define a new Acxiom Managed S3 location:
Existing Account
Accounts already defined using the Acxiom Data Enhancement destination appear in a list pop-up. When selected, you can see details on the account in the right rail. View the example from the UI, when you navigate to Destinations > Accounts;
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
- Name (Required) - The name the destination will be saved under
- Description - Short explanation of the destination’s purpose
- Bucket Name (Required) - Name of the Amazon S3 bucket set up on S3
- Folder Path (Required) - If subdirectories in a bucket are used a path must be defined, or ‘/’ to reference the root path.
- File Type - Select the format Experience Platform should use for the exported files. Currently, the only file type Acxiom processing will be expecting is CSV
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
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To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
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To export identities, you need the View Identity Graph access control permission.
Read Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.
Mapping suggestions
The correct processing of files on the Acxiom side requires name and address elements. While not all elements are required, providing as much as possible will aid in successful matching.
Mapping suggestions are provided in the table below listing attributes on your destination side that are used by Acxiom processing that customers can map profile attributes to. Treat these elements as suggestions as not all elements are required and the source values will depend on the needs of the account.
person.name.fullName value in Experience Platform.person.name.firstName value in Experience Platform.person.name.lastName value in Experience Platform.mailingAddress.street1 value in Experience Platform.mailingAddress.street2 value in Experience Platform.mailingAddress.city value in Experience Platform.mailingAddress.state value in Experience Platform.mailingAddress.postalCode value in Experience Platform.Validate data export exported-data
To verify if data has been exported successfully, check your Amazon S3 Storage bucket and make sure that the exported files contain the expected profile populations.
Next steps
By following this tutorial, you have successfully created a dataflow to export profile data from Experience Platform to your Acxiom managed S3 location. Next, you need to contact your Acxiom representative with the name of the account, file names, and the bucket path so that processing can set up.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.
Additional resources additional-resources
Acxiom Infobase: https://www.acxiom.com/wp-content/uploads/2022/02/fs-acxiom-infobase_AC-0268-22.pdf