(Beta) Google Ad Manager 360 connection
To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.
Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.
Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.
The Google Ad Manager 360 connection enables batch upload for publisher provided identifiers (PPID) into Google Ad Manager 360, via Google Cloud Storage.
For more details on how publisher provided identifiers work in Google Ad Manager 360, see the official Google documentation.
The Google Ad Manager 360 destination exports CSV files to your Google Cloud Storage bucket. Once you’ve exported the CSV files, you must import them into your Google Ad Manager 360 account.
Destination specifics specifics
Note the following details that are specific to Google Ad Manager 360 destinations.
- Activated audiences are created programmatically in the Google platform and populated in the CSV file.
Supported identities supported-identities
This integration supports the activation of identities described in the table below.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
Export type and frequency export-type-frequency
Refer to the table below for information about the destination export type and frequency.
Prerequisites prerequisites
Allow-listing allow-listing
Allow-listing is mandatory before setting up your first Google Ad Manager 360 destination in Platform. Make sure to complete the allow-listing process described below, before creating your destination.
- Follow the steps described in the Google Ad Manager documentation to add Adobe as a linked Data Management Platform (DMP).
- In the Google Ad Manager interface, go to Admin > Global Settings > Network Settings, and enable the API Access slider.
Connect to the destination connect
To connect to this destination, follow the steps described in the destination configuration tutorial. In the destination configuration workflow, fill in the fields listed in the two sections below.
Authenticate to destination authenticate
To authenticate to the destination, fill in the required fields and select Connect to destination.
- Access key ID: A 61-character, alphanumeric string used to authenticate your Google Cloud Storage account to Platform.
- Secret access key: A 40-character, base64-encoded string used to authenticate your Google Cloud Storage account to Platform.
For more information about these values, see the Google Cloud Storage HMAC keys guide. For steps on how to generate your own access key ID and secret access key, refer to the Google Cloud Storage source overview.
Fill in destination details destination-details
To configure details for the destination, fill in the required and optional fields below. An asterisk next to a field in the UI indicates that the field is required.
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Name: Fill in the preferred name for this destination.
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Description: Optional. For example, you can mention which campaign you are using this destination for.
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Folder path: Enter the path to the destination folder that will host the exported files.
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Bucket name: Enter the name of the Google Cloud Storage bucket to be used by this destination.
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Account ID: Enter your Audience Link ID from your Google account. This is a specific identifier associated with your Google Ad Manager network (not your Network code). You can find this under Admin > Global settings in the Google Ad Manager interface.
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Account Type: Select an option, depending on your Google account:
- Use
AdX buyerfor Google AdX - Use
DFP by Googlefor DoubleClick for Publishers
- Use
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Append audience ID to audience name: Select this option to have the audience name in Google Ad Manager 360 include the audience ID from Experience Platform, like this:
Audience Name (Audience ID).
Enable alerts enable-alerts
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
Activate audiences to this destination activate
- To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
- To export identities, you need the View Identity Graph access control permission.
See Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.
In the identity mapping step, you can see the following pre-populated mappings:
ECID -> ppidppid.metadata.segment.alias -> list_idiif(${segmentMembership.ups.seg_id.status}=="exited", "1","0") -> deleteThese mappings are required by Google Ad Manager 360 and are automatically created by Adobe Experience Platform for all Google Ad Manager 360 connections.
Exported data exported-data
To verify if data has been exported successfully, check your Google Cloud Storage bucket and make sure the exported files contain the expected profile populations.
Troubleshooting troubleshooting
In case you encounter any errors while using this destination and need to reach out to either Adobe or Google, keep the following IDs at hand.
These are Adobe’s Google Account IDs:
- Account ID: 87933855
- Customer ID: 89690775