Platform Tutorials
Introduction to Platform
- A customer experience powered by Experience Platform
- Behind the scenes: A customer experience powered by Experience Platform
- Experience Platform overview
- Key capabilities
- Application and Intelligent Services
- Integrations with Experience Cloud applications
- Key use cases
- Basic architecture
- Using the Platform user interface
- Roles and project phases
Introduction to Real-Time CDP
- Overview
- End-to-end demo
- Workflow
- Overview of B2B Edition
- Orchestrate campaigns with Marketo Engage
Getting started: Data Architects and Data Engineers
Authenticate to Experience Platform APIs
Import sample data to Experience Platform
Administration
- Use alerts
- Use sandboxes
- Configure attribute-based access control
- Admin Console
- Manage product profiles
Audit logs
Data Collection
Dashboards
- Create a dashboard
Data Governance
- Overview
- End-to-end demo
- Classify data using labels
- Create data usage policies
- Enforce data usage policies
- Enforce consent
- Integrate with IAB Transparency and Consent Framework 2.0
Data Hygiene
- Delete datasets
Data Ingestion
- Overview
- Batch ingestion overview
- Create and populate a dataset
- Map a CSV file to XDM
- Sources overview
- Ingest data from Adobe Analytics
- Ingest data from Audience Manager
- Ingest data from cloud storage
- Ingest data from CRM
- Ingest data from databases
- Streaming ingestion overview
- Stream data with HTTP API
- Stream data using Source Connectors
- Web SDK tutorials
- Mobile SDK tutorials
Data Science Workspace
- Overview
- Architecture
- Load data in JupyterLab notebooks
- Query and discover data in JupyterLab notebooks
- Exploratory Data Analysis
- Recipes, models, and services overview
- Build a model using the recipe builder template
- Analyze model performance
- Create and publish a trained model (UI)
- Schedule automated training and scoring for a service
- Enrich Real-Time Customer Profiles with machine learning insights
- Package source files into a recipe
- Import a packaged recipe (UI)
- Import a packaged recipe (API)
Destinations
- Destinations overview
- Connecting to destinations
- Create destinations and activate data
- Activate profiles and segments to a destination
- Integrate with Google Customer Match
- Configure the Azure Blob destination
- Configure the Marketo destination
- Configure file-based cloud storage or email marketing destinations
- Configure a social destination
- Adobe Target and Custom Personalization
- Activate data to non-Adobe applications webinar
Identities
- Identity and identity graphs overview
- Label, ingest, and verify identity data
- View identity graphs
Intelligent Services
- Overview
- Attribution AI overview
- Attribution AI value
- Configure Attribution AI
- Use Attribution AI Scores and Insights
- Customer AI overview
- Customer AI value
- Configure Customer AI
- Use Customer AI Scores and Insights
Monitoring
- Monitor data ingestion
- Monitor segment activation
- Monitor dataflows
Profiles
- Understanding Real-Time Customer Profile
- Profile overview diagram
- Bring data into Profile
- Customize profile view details
- View account profiles
- Create merge policies
- Union schemas overview
Privacy and Security
- Introduction to Privacy Service
- Identity data in Privacy requests
- Privacy JavaScript library
- Privacy labels in Adobe Analytics
- Getting started with the Privacy Service API
- Privacy Service UI
- Privacy Service API
- Subscribe to Privacy Events
- Set up customer-managed keys
- 10 considerations for Responsible Customer Data Management
- Elevating the Marketer’s Role as a Data Steward
Queries
- Overview
- Query Service UI
- Query Service API
- Explore Data
- Prepare Data
- Adobe Defined Functions
- Data usage patterns
- Run queries
- Generate datasets from query results
- Tableau
- Analyze and visualize data
- Build dashboards using BI tools
- Recharge your customer data
- Connect clients to Query Service
Schemas
- Overview
- Building blocks
- Plan your data model
- Convert your data model to XDM
- Create schemas
- Create schemas for B2B data
- Create classes
- Create field groups
- Create data types
- Configure relationships between schemas
- Use enumerated fields and suggested values
- Copy schemas between sandboxes
- Update schemas
- Create an ad hoc schema
Segments
- Segment Builder Overview
- Create segments
- Create content-based segments
- Create conversion segments
- Create segments from existing segments
- Create sequential segments
- Create dynamic segments
- Create multi-entity segments
- Create segments with B2B data
- Demo of streaming segmentation
- Evaluate a segment
- Create a dataset to export data
- Segment Match connection setup
- Segment Match data governance
- Segment Match configuration flow
- Segment Match pre-share insights
- Segment Match receiving data
Sources
- Sources overview
- Ingest data from Adobe Analytics
- Ingest data from Audience Manager
- Ingest data from Marketo
- Ingest data from cloud storage
- Ingest data from CRM
- Ingest data from databases
- Stream data with HTTP API
- Stream data using Source Connectors
- Next-hit personalization with Adobe Target
Experience Cloud Integrations
- Magento
- Orchestrate campaigns with Marketo Engage
Industry Trends
- The Future of Data Management and the Changing Environment
- A Tale of Two Perceptions - Brands vs. Consumers
- Evolving Your Audience Center of Excellence
- Building better experiences with customer profiles
- Data Collaboration in the First-party Data Context

Identity and identity graphs overview

Learn about the key capabilities of identity resolution in Adobe Experience Platform—identity collection, identity graphs, and the APIs. Learn how the Identity Service links disconnected identities to deliver a consistent connected experience by constructing a unified profile. For more information, please visit the identity service documentation.

INFO

This video is part of a course Getting Started with Adobe Experience Platform for Data Engineers, available for free on Experience League!

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Identity and identity graphs overview

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