Adobe Experience Platform Web SDK
- Topics:
- AEP Web SDK
CREATED FOR:
- Developer
Adobe Experience Platform Web SDK (AEP Web SDK) is a client-side JavaScript library that allows customers of Adobe Experience Cloud to interact with the various services in the Adobe Experience Cloud (including Target) through the Adobe Experience Platform Edge Network. In addition to the JavaScript library, there is an Adobe Experience Platform extension to help with your Web SDK configurations.
For more information, see the following links in the Adobe Experience Platform Web SDK help:
- For comprehensive information: What is Adobe Experience Platform Web SDK
- For information specific to Target: Target Overview
Tutorials
The following tutorials help you with your implementation:
Implement Adobe Experience Cloud with Platform Web SDK
Learn how to implement Experience Cloud applications using Adobe Experience Platform Web SDK with this tutorial. For information specific to Target, see the tutorial section titled Set up Target with Platform Web SDK.
Migrate Target from at.js 2.x to Platform Web SDK
Learn how to migrate your Target implementation from at.js 2.x to the Adobe Experience Platform Web SDK with this tutorial.
Recommended documentation
In addition to the Platform Web SDK documentation mentioned above, topics in this guide also have information specific to the Platform Web SDK as it relates to Target features and functionality.
| Feature | Description/Link |
|---|---|
| Activity QA |
Use QA URLs in Target to perform easy end-to-end activity QA with preview links that never change, optional audience targeting, and QA reporting that stays segmented from live activity data. Activity QA lets you fully test your Target activities before launching them live. See Target JavaScript library QA Mode compatibility and Preview URLs. |
| Analytics for Target (A4T) |
Adobe Analytics for Target (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. The A4T integration lets you use Analytics reports to examine your results. See Supported activity types and Implementation steps for an Adobe Experience Platform Web SDK implementation. |
| Audiences |
Audiences in Target determine who sees content and experiences in a targeted activity. |
| Create audiences |
Using audiences created in Adobe Experience Platform provide richer customer data that leads to more impactful personalization. |
| Offer decisions | Add offer decisions created in Adobe Journey Optimizer to Target activities (manual A/B Test or Experience Targeting) to determine and deliver the next best offer for your visitors on web and mobile. |
| Redirect offers - A4T FAQ |
Redirect offers cause visitors’ browsers to redirect to a new page. See Does the Adobe Experience Platform Web SDK support redirect offers for A4T? |
| Response tokens |
Response tokens let you send Target data to Google Analytics and other 3rd-party integrations. See Sending data to Google Analytics via Platform Web SDK to see a code sample of how to accomplish this task. |
| Single-page application implementation in the Platform Web SDK overview guide. | Adobe Experience Platform Web SDK provides rich features that equip your business to execute personalization on next-generation, client-side technologies such as single-page applications (SPAs). |
| TLS (Transport Layer Security) encryption changes | TLS (Transport Layer Security) helps you maintain the highest security standards and promote the safety of customer data. |
Target
- Adobe Target Developer Guide
- Getting started
- Before you implement
- Privacy and security
- Privacy overview
- Privacy and data protection regulations
- Target cookies
- Delete the Target cookie
- The impact of third-party cookie deprecation on Target (at.js)
- Google Chrome SameSite cookie policies
- Apple Intelligent Tracking Prevention (ITP) 2.x
- Content Security Policy (CSP) directives
- Allowlist Target edge nodes
- Methods to get data into Target
- Target security overview
- Supported browsers
- TLS (Transport Layer Security) encryption changes
- CNAME and Adobe Target
- Client-side implementation
- Overview: implement Target for client-side web
- Adobe Experience Platform Web SDK implementation overview
- at.js implementation
- at.js overview
- How at.js works
- How to deploy at.js
- On-device decisioning
- at.js functions
- at.js functions overview
- adobe.target.getOffer()
- adobe.target.getOffers() - at.js 2.x
- adobe.target.applyOffer()
- adobe.target.applyOffers() - at.js 2.x
- adobe.target.triggerView() - at.js 2.x
- adobe.target.trackEvent()
- mboxCreate() - at.js 1.x
- targetGlobalSettings()
- mboxDefine() and mboxUpdate() - at.js 1.x
- targetPageParams()
- targetPageParamsAll()
- registerExtension() - at.js 1.x
- sendNotifications() - at.js 2.1
- at.js custom events
- Debug at.js using the Adobe Experience Cloud Debugger
- Use cloud-based instances with Target
- at.js FAQs
- at.js version details
- Upgrading from at.js 1.x to at.js 2.x
- at.js cookies
- User-agent and client hints
- Understand the Global mbox
- Server Side implementation
- Server Side: implement Target overview
- Getting started with Target SDKs
- Sample apps
- Transition from Target legacy APIs to Adobe I/O
- Core principles
- Integration
- On-Device Decisioning
- Node.js SDK Reference
- Java SDK Reference
- .NET SDK Reference
- Python SDK Reference
- Hybrid implementation
- Recommendations implementation
- Mobile app implementation
- Email implementation
- API guides
- Implementation patterns
Personalization & Experiementation Excellence with Recommendations and AI
Adobe Customer Success Webinars
Tuesday, Mar 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
RegisterAdobe Target at Summit
Register for these developer sessions:
- Put the Customer at the Center and Build Relationships That Last a Lifetime (attend online)
- Had Me at First Click: Activate Your Audience with AI Content Discovery
- Personalization at Scale, with Accuracy: Flexible Identity Graph Management (hands-on lab)
- The Ecosystem Approach: Wyndham’s Blueprint for Digital Optimization
- Transforming D2C: How CASIO Delivers Immersive, Personalized Web Experiences
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