3.1: Promotion

Add promoted items and control their placement in your recommendations design by choosing Front or Back promotions in the Target UI while creating the activity.

See details

Available options

Entity parameters required

  • Item attributes in promotions must be passed when using the “promote by attribute” option.

Readings

Return to the diagram at the top of this page.

3.2: Cart-based criteria

Make recommendations based on the user’s cart contents.

See details

Available criteria

  • People Who Viewed These, Viewed Those
  • People Who Viewed These, Bought Those
  • People Who Bought These, Bought Those

Entity parameters required

  • cartIds

Readings

Return to the diagram at the top of this page.

3.3: Popularity-based criteria

Make recommendations based on the overall popularity of an item across your site or based on the popularity of items within a visitor’s favorite or most-viewed category, brand, genre, and so forth.

See details

Available criteria

  • Most Viewed Across the Site
  • Most Viewed by Category
  • Most Viewed by Item Attribute
  • Top Sellers Across the Site
  • Top Sellers by Category
  • Top Sellers by Item Attribute
  • Top by Analytics Metric

Entity parameters required

  • entity.categoryId or the item attribute for popularity based if the criteria is based on the current or the item attribute.
  • Nothing must be passed for Most Viewed/Top Sold across the site.

Readings

3.4: Item-based criteria

Make recommendations based on finding similar items to an item that the user is viewing or has recently viewed.

See details

Available criteria

  • People Who Viewed This, Viewed That
  • People Who Viewed This, Bought That
  • People Who Bought This, Bought That
  • Items with Similar Attributes

Entity parameters required

  • entity.id
  • If any profile attribute is used as a key

Readings

Return to the diagram at the top of this page.

3.5: User-based criteria

Make recommendations based on the user’s behavior.

See details

Available criteria

  • Recently Viewed Items
  • Recommended for You

Entity parameters required

  • entity.id

Readings

Return to the diagram at the top of this page.

3.6: Custom criteria

Make recommendations based on a custom file that you upload.

See details

Available criteria

  • Custom algorithm

Entity parameters required

entity.id or the attribute used as a key for the custom algorithm

Readings

Return to the diagram at the top of this page.

3.7: Provide attributes used in inclusion rules

3.8: Provide excludedIds

Pass entity IDs for entities that you want to exclude from your recommendations. For example, you can exclude items that are already in the shopping cart.

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3.9: Provide entity attributes to update the product catalog for Recommendations

See details

Readings

You can also accomplish this step by creating product feeds using the Target UI to update the product catalog for Recommendations.

Return to the diagram at the top of this page.

3.10: Provide profile attributes used as keys for inclusion rules

Provide the profile attributes that are used as keys for inclusion rules in any Recommendations criteria mentioned above.

See details

Return to the diagram at the top of this page.

3.11: Fire page-load request

This step triggers a Delivery API call with execute > pageLoad payload in the request. The getOffers() method fetches the experience and applyOffers() renders the experience on the page. The pageLoad request is needed for rendering experiences authored in the Visual Experience Composer (VEC).

See details

Fire page-load request diagram

Prerequisites

  • All data mapping must be done using the targetPageParams function.

Readings

Actions

  • Use the getOffers and applyOffers methods to fetch the experience using a Page Load Request API call.

3.12: Fire regional location request (#location)

This step triggers a Delivery API call with execute > mboxes payload in its request. The getOffers method fetches the experience and applyOffers renders the experience to the page. You can send more than one mbox under the execute > mboxes payload.

See details

Fire regional location request diagram

Prerequisites

  • All data mapping must be done using the targetPageParams function.

Readings

Actions

  • Use the getOffers and applyOffers methods to fetch the experience using a Page Load Request API call.
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