Adobe Target Profiles API overview

Last update: December 7, 2023

CREATED FOR:

  • Developer

Adobe Target creates and maintains a profile for every individual user. This profile is stored on the Target edge cluster and is updated in real time after every visit.

Structure of a Target profile

A Target profile consists of the following objects:

ObjectDetails
clientcodeThe Target client code to which the profile is associated.
visitorIdThe identifier for the profile. This can be a tntid, thirdpartyid, or marketingcloudvisitorid.
modifiedAtThe timestamp of when the profile was last updated.
profileAttributesList of all the profile attributes stored as key-value pairs on that the individual profile.

Sample profile structure

{
    "client": "<your-tenant-name>",
    "visitorId": "a1-mbox3rdPartyId",
    "modifiedAt": "2017-08-18T17:53:39.003-04:00",
    "profileAttributes": {
        "insurance": {
            "value": "false",
            "modifiedAt": "2017-07-31T20:34:55.625-04:00"
        },
        "country": {
            "value": "france",
            "modifiedAt": "2017-07-31T14:26:30.879-04:00"
        },
        "checking": {
            "value": "true",
            "modifiedAt": "2017-07-31T20:34:55.625-04:00"
        },
        "user.memberlevel": {
            "value": "0.0",
            "modifiedAt": "2017-08-09T18:18:04.661-04:00"
        },
        "param1": {
            "value": "value1",
            "modifiedAt": "2017-08-09T18:18:04.659-04:00"
        },
        "param2": {
            "value": "value2",
            "modifiedAt": "2017-08-09T18:18:04.659-04:00"
        },
        "firstSessionStart": {
            "value": "1500648715286",
            "modifiedAt": "2017-07-21T10:51:55.286-04:00"
        },
        "entity.name": {
            "value": "my-entityName",
            "modifiedAt": "2017-08-09T18:18:04.659-04:00"
        },
        "entity.id": {
            "value": "my-entityId",
            "modifiedAt": "2017-08-09T18:18:04.659-04:00"
        }
    }
}
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