Transition from Target Classic APIs to Target APIs on the Adobe Developer Console

Information to help you transition from the Target Classic APIs to the Target APIs on the Adobe Developer Console.

With the decommissioning of Adobe Target Classic, the APIs connected to your Target Classic account have also been made unavailable. This article will help you transition your Target Classic API-based integrations to the Target APIs powered by the Adobe Developer Console.

For more information about Target APIs, see Target APIs. For more information about Target SDKs, see Target Server-side Implementation


Classic API
APIs that are linked to your Target Classic account. These API calls are based on a username and password-based authentication and use the hostname If your API calls contain a user name and password in the request URL, you must transition to the Adobe Developer Console APIs.
Adobe Developer Console
The Adobe Developer Console is the gateway for Target APIs. These APIs are connected to your Target Standard/Premium account. The Target APIs on the Adobe Developer Console use a JWT-based authentication, which is the industry standard for secure enterprise APIs.


The following APIs were decommissioned when Target Classic was decommissioned:

October 17, 2017

All API methods that perform a write operation (saveCampaign, copyCampaign, saveHTMLOfferContent, and setCampaignState) were decommissioned.

This is the same date when all Target Classic user accounts were set to read-only status.

November 14, 2017
The remaining APIs were decommissioned. This is the date when the Target Classic user interface was decommissioned

Recommendations Classic APIs were not impacted by this timeline.

Equivalent Methods

The following table lists the equivalent Adobe Developer Console API methods for the Classic API methods. The Adobe Developer Console APIs return JSON, whereas the Classic APIs return XML.

The Adobe Developer Console API methods are linked to the corresponding section in the API documentation site. An example is provided for each API method. You can also use the Target Admin API Postman Collection that contains sample API calls for all the Adobe API methods on the Adobe Developer Console.

Classic API Method
Adobe Developer Console API Method
Campaign Create

Create AB Activity

Create XT Activity

The new APIs provide separate create methods for AB and XT
Campaign Update

Update AB Activity

Update XT Activity

Copy Campaign
Use the Activity Create APIs
Campaign List
List Activities
Campaign State
Update Activity State
Campaign View

Get AB Activity by ID

Get XT Activity by ID

Third-Party Campaign ID
If you are using a thirdpartyID, the relevant Activity methods can be used
Offer Create
Create Offer
Offer Get
Get Offer by ID
Offer List
List Offers
Folder List
Folders aren’t supported in Target Standard/Premium
Campaign Performance Report

Get AB Performance Report

Get XT Performance Report

Audit Report
Get Audit Report
1-1 Content Report
Get AP Performance Report
Account Settings
Get Host Groups
List Environments


If you require an exception, please contact your Customer Success Manager.


Please contact Adobe Target Client Care ( if you have any questions or need help transitioning from the Classic APIs to the Target APIs on the Adobe Developer Console.