Email: implement Target

Information about implementing Target in non-JavaScript scenarios, such as using an AdBox or Redirector.

You can track visits to ads and other offsite content. You can also identify the same user on and off your site and deliver a consistent experience throughout their web experience. Using a single URL, the AdBox allows testing without JavaScript or at.js.

An AdBox is useful for sites that do not have at.js, such as affiliates. If your activity needs dynamic creative (for example, you need to show a product in the ad that was abandoned in the cart), you cannot use an AdBox.

AdBox ads and Redirector can be used with any kind of activity. The following table compares Adbox and Redirector, and when to use each:

Security best practices

Note that with Redirector, you can be exposed to a risk of an Open Redirect Vulnerability. To avoid the unauthorized use of Redirector links by third parties, we recommend you use “authorized hosts” to allowlist the default redirect URL domains. Target uses hosts to allowlist domains to which you want to allow redirects. For more information, see Create Allowlists that specify hosts that are authorized to send mbox calls to Target in Hosts.