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Acxiom Prospecting Data Import

The Acxiom Prospecting Data Import source is in beta. Please read the sources overview for more information on using beta-labeled sources.

Adobe Experience Platform provides support for ingesting data from a data partner application. Support for data and identity partners includes Acxiom Prospecting Data Import.

Acxiom’s Prospecting Data Import for Adobe Real-Time Customer Data Platform is a process for delivering the most productive prospect audiences possible. Acxiom takes Real-Time CDP first-party data via a secure export and runs that data through an award-winning hygiene and identity resolution system. A data file that can be utilized as a suppression list is produced. This data file is then matched against the Acxiom Global database, which enables the prospect lists to be customized for import.

You can use the Acxiom source to retrieve and map responses from the Acxiom prospect service using Amazon S3 as a drop point.


Read the document below for information on how you can set up your Acxiom Prospecting Data Import source account.


In order to access your bucket on Experience Platform, you need to provide valid values for the following credentials:

Acxiom authentication key
The authentication key. You can retrieve this value from the Acxiom team.
Amazon S3 access key
The access key ID for your bucket. You can retrieve this value from the Acxiom team.
Amazon S3 secret key
The secret key ID for your bucket. You can retrieve this value from the Acxiom team.
Bucket name
This is your bucket where files will be shared. You can retrieve this value from the Acxiom team.

IP address allow list

A list of IP addresses must be added to an allow list prior to working with source connectors. Failing to add your region-specific IP addresses to your allow list may lead to errors or non-performance when using sources. See the IP address allow list page for more information.

Configure permissions on Experience Platform

You must have both View Sources and Manage Sources permissions enabled for your account in order to connect your Acxiom Prospecting Data Import account to Experience Platform. Contact your product administrator to obtain the necessary permissions. For more information, read the access control UI guide.

Naming constraints for files and directories

The restrictions listed below must be taken into consideration when naming your cloud storage file or directory:

  • Directory and file component names cannot exceed 255 characters.
  • Directory and file names cannot end with a forward slash (/). If provided, it will be automatically removed.
  • The following reserved URL characters must be properly escaped: ! ' ( ) ; @ & = + $ , % # [ ]
  • The following characters are not allowed: " \ / : | < > * ?.
  • Illegal URL path characters are not allowed. Code points like \uE000, while valid in NTFS filenames, are not valid Unicode characters. In addition, some ASCII or Unicode characters, like control characters (0x00 to 0x1F, \u0081, etc.), are also not allowed. For rules governing Unicode strings in HTTP/1.1 see RFC 2616, Section 2.2: Basic Rules and RFC 3987.
  • The following file names are not allowed: LPT1, LPT2, LPT3, LPT4, LPT5, LPT6, LPT7, LPT8, LPT9, COM1, COM2, COM3, COM4, COM5, COM6, COM7, COM8, COM9, PRN, AUX, NUL, CON, CLOCK$, dot character (.), and two dot characters (…).

Next steps

By reading this document, you have completed the prerequisite setup needed in order to bring data from your Acxiom account to Experience Platform. You can now proceed to the guide on connecting Acxiom Prospecting Data Import to Experience Platform using the user interface.