Analytics field mappings

Select to view a table of deprecated split mapping fields

Select to view a table of deprecated advanced mapping fields

| Data feed | XDM field | XDM type | Description |
| — | — | — | — ||
| post_evar1
[...]
post_evar250 | _experience.analytics.customDimensions.
eVars.eVar1
[...]
_experience.analytics.customDimensions.
eVars.eVar250 | string | Custom Analytics eVars. Each organization can use eVars differently. |
| post_prop1
[...]
post_prop75 | _experience.analytics.customDimensions.
props.prop1
[...]
_experience.analytics.customDimensions.
props.prop75 | string | Custom Analytics props. Each organization can use props differently. |
| post_browser_height | environment.browserDetails.viewportHeight | integer | The height of the browser, in pixels. |
| post_browser_width | environment.browserDetails.viewportWidth | integer | The width of the browser, in pixels. |
| post_campaign | marketing.trackingCode | string | The variable used in the Tracking Code dimension. |
| post_channel | web.webPageDetails.siteSection | string | The variable used in the Site Sections dimension. |
| post_cust_visid | endUserIDs._experience.aacustomid.id | string | The custom visitor ID, if set. |
| post_first_hit_page_url | _experience.analytics.endUser.
firstWeb.webPageDetails.URL | string | The URL of the first page the visitor reaches. |
| post_first_hit_pagename | _experience.analytics.endUser.
firstWeb.webPageDetails.name | string | A variable used in the Entry Page Original dimension. The page name of the entry page of the visitor. |
| post_keywords | search.keywords | string | The keywords that were collected for the hit. |
| post_page_url | web.webPageDetails.URL | string | The URL of the page hit. |
| post_pagename | web.webPageDetails.pageViews.value | string | Equals 1 on hits that have a page name. This is similar to the Adobe Analytics Page Views metric. |
| post_purchaseid | commerce.order.purchaseID | string | Variable that is used to uniquely identify purchases. |
| post_referrer | web.webReferrer.URL | string | The URL of the previous page. |
| post_state | _experience.analytics.customDimensions.
stateProvince | string | State variable. |
| post_user_server | web.webPageDetails.server | string | A variable used in the Server dimension. |
| post_zip | _experience.analytics.customDimensions.
postalCode | string | A variable used to populate the Zip Code dimension. |
| browser | _experience.analytics.environment.
browserID | integer | The numeric ID of the browser. |
| domain | environment.domain | string | The variable used in the Domain dimension. It is based on the user’s internet service provider (ISP). |
| first_hit_referrer | _experience.analytics.endUser.
firstWeb.webReferrer.URL | string | The first referring URL for the visitor. |
| geo_city | placeContext.geo.city | string | The name of the city of the hit. This is based off the hit’s IP address. |
| geo_dma | placeContext.geo.dmaID | integer | The numeric ID of the demographic area for the hit. This is based off the hit’s IP address. |
| geo_region | placeContext.geo.stateProvince | string | The name of either the state or region of the hit. This is based off the hit’s IP address. |
| geo_zip | placeContext.geo.postalCode | string | The ZIP code of the hit. This is based off the hit’s IP address. |
| os | _experience.analytics.environment.
operatingSystemID | integer | The numeric ID representing the operating system of the visitor. This is based on the user_agent column. |
| search_page_num | search.pageDepth | integer | This variable is used by the All Search Page Rank dimension, and indicates which page of search results your site | appeared on before the user clicked through to your site. |
| visit_keywords | _experience.analytics.session.
search.keywords | string | A variable used in the Search Keywords dimension. |
| visit_num | _experience.analytics.session.
num | integer | A variable used in the Visit Number dimension. This starts at 1, and increments each time a new visit starts (per user). |
| visit_page_num | _experience.analytics.session.
depth | integer | A variable used in the Hit Depth dimension. This value increases by 1 for each hit the user generates, and resets after each visit. |
| visit_referrer | _experience.analytics.session.
web.webReferrer.URL | string | The first referrer of the visit. |
| visit_search_page_num | _experience.analytics.session.
search.pageDepth | integer | The first Page Name of the visit. |
| post_prop1
[...]
post_prop75 | _experience.analytics.customDimensions.
listprops.prop1
[...]
_experience.analytics.customDimensions.
listprops.prop75 | Object | Custom Analytics props, configured to be list props. It contains a delimited list of values. |
| post_hier1
[...]
post_hier5 | _experience.analytics.customDimensions.
hierarchies.hier1
[...]
_experience.analytics.customDimensions.
hierarchies.hier5 | Object | Used by hierarchy variables and contains a delimited list of values. | {values (array), delimiter (string)} |
| post_mvvar1
[...]
post_mvvar3 | _experience.analytics.customDimensions.
lists.list1.list[]
[...]
_experience.analytics.customDimensions.
lists.list3.list[] | array | A list of variable values. Contains a delimited list of custom values, depending on implementation. | {value (string), key (string)} |
| post_cookies | environment.browserDetails.cookiesEnabled | boolean | Variable used in the Cookie Support dimension. |
| post_event_list | commerce.purchases,
commerce.productViews,
commerce.productListOpens,
commerce.checkouts,
commerce.productListAdds,
commerce.productListRemovals,
commerce.productListViews | Object | Standard commerce events triggered on the hit. | {id (string), value (number)} |
| post_event_list | _experience.analytics.event1to100.event1
[...]
_experience.analytics.event901to1000.event1000 | Object | Custom events triggered on the hit.| {id (Object), value (Object)} |
| post_java_enabled | environment.browserDetails.javaEnabled | boolean | A flag indicating whether Java™ is enabled. |
| post_latitude | placeContext.geo._schema.latitude | number | |
| post_longitude | placeContext.geo._schema.longitude | number | |
| post_page_event | web.webInteraction.type | string | The type of hit that is sent in the image request (standard hit, download link, exit link, or custom link clicked). |
| post_page_event | web.webInteraction.linkClicks.value | number | Equals 1 if the hit is a link click. This is similar to the Page Events metric in Adobe Analytics. |
| post_page_event_var1 | web.webInteraction.URL | string | This variable is only used in link tracking image requests. It is the URL of the download link, exit link, or custom link clicked. |
| post_page_event_var2 | web.webInteraction.name | string | This variable is only used in link tracking image requests. It is the custom name of the link. |
| post_page_type | web.webPageDetails.isErrorPage | boolean | This is used to populate the Pages Not Found dimension. This variable should either be empty or contain “ErrorPage” |
| post_pagename_no_url | web.webPageDetails.name | number | The name of the page (if set). If no page is specified, this value is left empty. |
| post_product_list | productListItems[].items | array | The product list, as passed in through the products variable. | {SKU (string), quantity (integer), priceTotal (number)} |
| post_search_engine | search.searchEngine | string | The numeric ID representing the search engine that referred the visitor to your site. |
| mvvar1_instances | .list.items[] | Object | List of variable values. Contains a delimited list of custom values, depending on implementation. |
| mvvar2_instances | .list.items[] | Object | List of variable values. Contains a delimited list of custom values, depending on implementation. |
| mvvar3_instances | .list.items[] | Object | List of variable values. Contains a delimited list of custom values, depending on implementation. |
| color | device.colorDepth | integer | Color depth ID, based on the value of the c_color column. |
| first_hit_ref_type | _experience.analytics.endUser.
firstWeb.webReferrer.type | string | The numeric ID, representing the referrer type of the first referrer of the visitor. |
| first_hit_time_gmt | _experience.analytics.endUser.
firstTimestamp | integer | Timestamp of the first hit of the visitor in UNIX® time. |
| geo_country | placeContext.geo.countryCode | string | Abbreviation of the country the hit came from, based on IP. |
| geo_latitude | placeContext.geo._schema.latitude | number | |
| geo_longitude | placeContext.geo._schema.longitude | number | |
| paid_search | search.isPaid | boolean | A flag that is set if the hit matches paid search detection. |
| ref_type | web.webReferrer.type | string | A numeric ID representing the type of referral for the hit. |
| visit_paid_search | _experience.analytics.session.
search.isPaid | boolean | A flag (1=paid, 0=not paid) indicating if the first hit of the visit was from a paid search hit. |
| visit_ref_type | _experience.analytics.session.
web.webReferrer.type | string | Numeric ID representing the referrer type of the first referrer of the visit. |
| visit_search_engine | _experience.analytics.session.
search.searchEngine | string | Numeric ID of the first search engine of the visit. |
| visit_start_time_gmt | _experience.analytics.session.
timestamp | integer | Timestamp of the first hit of the visit in UNIX® time. |