Create an Adobe Audience Manager source connection in the UI

Last update: April 2, 2025

CREATED FOR:

  • Developer

This tutorial walks you through the steps to create a source connector for Adobe Audience Manager to bring in Consumer Experience Event data into Experience Platform using the user interface.

Create a source connection with Adobe Audience Manager

In the Experience Platform UI, select Sources from the left navigation to access the Sources workspace. The Catalog screen displays a variety of sources that you can create an account with.

You can select the appropriate category from the catalog on the left-hand side of your screen. Alternatively, you can find the specific source you wish to work with using the search bar.

Under Adobe Application, select Adobe Audience Manager and then select Set up.

catalog

Select traits and segments

NOTE
You cannot ingest regional data from the Audience Manager source to Experience Platform. If you have Analytics use cases that require regional data, then please use the Analytics source connector.

The Select traits and segments step appears, providing you with an interactive interface to explore and select your traits, segments, and data.

  • The left panel of the interface contains the Select traits and segments options, as well as a hierarchical directory of all segments available to you.
  • The right half of the interface allows you to interact with selected segments and pick through specific data you want to use.

add-data

To navigate through available segments, select the folder you want to access from the All Segments panel. Selecting a folder allows you to traverse a folder’s hierarchy and provides you with a list of segments to filter through.

segment-folder

Once you have identified and selected the segments you want to use, a new panel appears on the right, displaying your list of selected items. You can continue to access different folders and select different segments for your connection. Selecting more segments updates the panel on the right.

select-data

Alternatively, you can select the Select all segments and Select all traits boxes. Selecting all segments will bring Audience Manager segments to Experience Platform, while selecting all traits enables all first party traits from Audience Manager.

WARNING
The ingestion of sizeable Audience Manager segment populations has a direct impact on your total profile count when you first send an Audience Manager segment to Experience Platform using the Audience Manager source. This means that selecting all segments can potentially lead to a Profile count in excess of your license usage entitlement. Please review your license usage allowance before proceeding.

Once you are finished, select Next

all-segments

The Review step appears, allowing you to review your selected traits and segments before they are connected to Experience Platform. Details are grouped within the following categories:

  • Connection: Shows the source platform and the status of the connection.
  • Selected data: Shows the number of selected segments and enabled traits.

review

Once you have reviewed your dataflow, select Finish and allow some time for the dataflow to be created.