Demandbase Intent

Last update: March 28, 2025

CREATED FOR:

  • Developer

Demandbase is an account-based marketing platform that you can use for B2B sales and marketing success. Demandbase Intent is an Adobe Experience Platform source that you can use to connect your Demandbase account to Experience Platform and integrate your account intent data.

With the Demandbase source, you can identify high-interest accounts based on real-time engagements. By prioritizing the strongest intent signals, you can can create precise segments and deliver hyper-targeted campaigns, ensuring your marketing efforts focus on the accounts most likely to convert. Activating intent-driven strategies enables optimization of ad spend, increased engagement, and higher ROI.

Read this document for prerequisite information on the Demandbase source.

Prerequisites

Read the following sections for prerequisite steps before connecting Demandbase to Experience Platform.

IP address allowlist

A list of IP addresses must be added to an allowlist prior to working with source connectors. Failing to add your region-specific IP addresses to your allowlist may lead to errors or non-performance when using sources. See the IP address allowlist page for more information.

Configure permissions on Experience Platform

You must have both View Sources and Manage Sources permissions enabled for your account in order to connect your Demandbase account to Experience Platform. Contact your product administrator to obtain the necessary permissions. For more information, read the access control UI guide.

Naming constraints for files and directories

The restrictions listed below must be taken into consideration when naming your cloud storage file or directory:

  • Directory and file component names cannot exceed 255 characters.
  • Directory and file names cannot end with a forward slash (/). If provided, it will be automatically removed.
  • The following reserved URL characters must be properly escaped: ! ' ( ) ; @ & = + $ , % # [ ]
  • The following characters are not allowed: " \ / : | < > * ?.
  • Illegal URL path characters are not allowed. Code points like \uE000, while valid in NTFS filenames, are not valid Unicode characters. In addition, some ASCII or Unicode characters, like control characters (0x00 to 0x1F, \u0081, etc.), are also not allowed. For rules governing Unicode strings in HTTP/1.1 see RFC 2616, Section 2.2: Basic Rules and RFC 3987.
  • The following file names are not allowed: LPT1, LPT2, LPT3, LPT4, LPT5, LPT6, LPT7, LPT8, LPT9, COM1, COM2, COM3, COM4, COM5, COM6, COM7, COM8, COM9, PRN, AUX, NUL, CON, CLOCK$, dot character (.), and two dot characters (…).

Gather required credentials

Demandbase on Experience Platform is hosted by Google Cloud Storage. In order to successfully authenticate your Demandbase account, you must provide the appropriate values for the following credentials:

CredentialDescription
Access key IDThe Demandbase access key ID. This is a 61-character alphanumeric string that is required to authenticate your account to Experience Platform.
Secret access keyThe Demandbase secret access key. This is a 40-character, base-64-encoded string that is required to authenticate your account to Experience Platform.
Bucket nameThe Demandbase bucket from which data will be pulled from.
Folder pathThe path to the folder that you want to provide access to.

For more information on these credentials, read the Google Cloud Storage HMAC keys guide. For steps on how to generate your own access key, read the prerequisite guide in the Google Cloud Storage source overview.