Documentation Experience Platform Source Connectors Guide

Marketo Engage connector

Last update: April 2, 2025

Topics:
Sources

CREATED FOR:

Developer

IMPORTANT

You can now use the Marketo Engage source when running Adobe Experience Platform on Amazon Web Services (AWS). Experience Platform running on AWS is currently available to a limited number of customers. To learn more about the supported Experience Platform infrastructure, see the Experience Platform multi-cloud overview.

Adobe Experience Platform allows data to be ingested from external sources while providing you with the ability to structure, label, and enhance incoming data using Experience Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, databases, and many others.

Marketo Engage is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.

With the Marketo Engage source connector, you can bring B2B data from Marketo Engage to Experience Platform and keep this data up to date using Experience Platform-connected applications.

IMPORTANT

You must have access to Adobe Real-Time Customer Data Platform B2B Edition to use all Marketo datasets for segmentation with the Real-Time Customer Profile. Without Real-Time CDP B2B Edition, you can still use the Marketo source to bring data from the people and activities datasets to Real-Time Customer Profile for segmentation.

This document provides an overview of the Marketo Engage source connector, including information about how to authenticate the connector, how to map Marketo Engage fields to Experience Data Model (XDM), and the connector’s data latency.

Set up Adobe Organization Mapping

Before you can establish mapping sets for Marketo Engage, you must first set up Adobe Organization Mapping. For detailed steps on how to complete this, see the guide on setting up Adobe Organization Mapping for Marketo Engage.

Authenticate your Marketo Engage connector

In order to connect Marketo Engage to Experience Platform, you must first retrieve values for your munchkinId, clientId, and clientSecret.

See the steps outlined in the Authenticate your Marketo source connector document to retrieve your credentials.

Set up B2B namespaces and schema auto-generation utility

Next, use the B2B namespace and schema auto-generation utility to set up your Experience Platform developer console and Postman environment. This allows you to auto-populate your B2B namespaces and schemas. For detailed instructions, see the guide on setting up your B2B namespaces and schema auto-generation utility

Experience Data Model (XDM)

XDM is a publicly documented specification that provides common structures and definitions that allow you to ingest data from third-party sources for use in downstream Experience Platform services.

Adhering to XDM standards allows data to be uniformly incorporated into the Experience Platform ecosystem, making it easier to deliver data and gather information.

To learn more about XDM and its role in Experience Platform, please see the XDM System overview.

Field mapping from Marketo Engage to XDM

To establish a source connection between Marketo Engage and Experience Platform, the Marketo source data fields must be mapped to their appropriate target XDM fields prior to being ingested into Experience Platform.

See the following for detailed information on the field mapping rules between Marketo Engage datasets and Experience Platform:

Expected latency of Marketo Engage data on Experience Platform

The following table outlines the expected latency for bringing Marketo Engage data into Experience Platform, based on the nature of ingestion and the desired destination:

Destination

Expected Latency

Real-Time Customer Profile

< 10 minutes

Data lake

< 60 minutes

NOTE

The latency figures above represent expectations at a 95% confidence level. Actual latencies will vary and may extend beyond those figures by 50% in rare cases.

Next steps and additional resources

The following documentation provides further information on creating a Marketo Engage source connection:

For information on how to connect your Marketo Engage data to Experience Platform, read the tutorial on creating a Marketo Engage source connection in the UI.
- For information on how to set up your schemas and ingest custom activity data, read the tutorial on creating a source connection and dataflow for Marketo Engage custom activity data
- For information on how to migrate your ECID mapping from the Person dataset to the Activity dataset, read the ECID mapping migration guide.
For information on the underlying setup for the B2B namespaces and schemas used with Marketo Engage, read the documentation for B2B namespaces and schemas.
For information on finding your Marketo Engage munchkin ID and generating your credentials, read the Marketo Engage authentication guide.
For information on the specific mapping rules that apply to Marketo Engage datasets, read the documentation on Marketo Engage field mappings.
For general information on Real-Time Customer Data Platform B2B Edition and its features, read the documentation on Real-Time Customer Data Platform B2B Edition.

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