Documentation Experience Platform Source Connectors Guide

Connect your Salesforce Marketing Cloud account to Experience Platform through the UI

Last update: June 18, 2025

Topics:
Sources

CREATED FOR:

Developer

WARNING

The Salesforce Marketing Cloud source will be deprecated in January 2026. A new source will be released later this year as an alternative. Once the new source is released, you must plan to migrate to the new source by creating new account connections and dataflows before the end of January 2026.

Read this guide to learn how to connect your Salesforce Marketing Cloud account to Adobe Experience Platform using the sources workspace in the Experience Platform user interface.

Get started

This tutorial requires a working understanding of the following components of Experience Platform:

Experience Data Model (XDM) System: The standardized framework by which Experience Platform organizes customer experience data.
- Basics of schema composition: Learn about the basic building blocks of XDM schemas, including key principles and best practices in schema composition.
- Schema Editor tutorial: Learn how to create custom schemas using the Schema Editor UI.
Real-Time Customer Profile: Provides a unified, real-time consumer profile based on aggregated data from multiple sources.

If you already have a Salesforce Marketing Cloud account, you may skip the remainder of this document and proceed to the tutorial on bringing marketing automation data to Experience Platform using the UI.

Gather required credentials

Read the Salesforce Marketing Cloud overview for information on authentication.

Navigate the sources catalog

IMPORTANT

Custom object ingestion is currently not supported by the Salesforce Marketing Cloud source integration.

In the Experience Platform UI, select Sources from the left navigation to access the Sources workspace. Choose a category or use the search bar to find your source.

To connect to Salesforce Marketing Cloud, go to the Marketing Automation category, select the Salesforce Marketing Cloud source card, and then select Set up.

TIP

Sources in the sources catalog display the Set up option when a given source does not yet have an authenticated account. Once an authenticated account is created, this option changes to Add data.

The sources catalog with the Salesforce Marketing Cloud source card selected.

Use an existing account

To use an existing account, select Existing account and then select the Salesforce Marketing Cloud account that you want to use.

The existing accounts interface in the sources workflow with "Existing account" selected.

Create a new account

You can use the Salesforce Marketing Cloud source to connect to Experience Platform on Azure or Amazon Web Services (AWS).

Connect to Experience Platform on Azure

To connect to Experience Platform on Azure, provide an account name, an optional description, and your account authentication credentials. When finished, select Connect to source and allow for a few moments for the connection to establish.

The new account interface in the sources workflow for connection to Experience Platform on Azure.

Connect to Experience Platform on Amazon Web Services (AWS)

AVAILABILITY

This section applies to implementations of Experience Platform running on Amazon Web Services (AWS). Experience Platform running on AWS is currently available to a limited number of customers. To learn more about the supported Experience Platform infrastructure, see the Experience Platform multi-cloud overview.

To connect to Experience Platform on AWS, ensure that you are in a VA6 sandbox and provide an account name, an optional description, and your account authentication credentials. When finished, select Connect to source and allow for a few moments for the connection to establish.

The new account interface in the sources workflow for connection to Experience Platform on AWS

Create a dataflow for Salesforce Marketing Cloud data

Now that you have successfully connected your Salesforce Marketing Cloud , you can now create a dataflow and ingest data from your marketing automation provider into Experience Platform.

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