[Exam AD0-E600 & AD7-E601]{class="badge neutral"}
Certification journey for Adobe Experience Platform Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description exam-description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Jump to information specific to requirement 1
Jump to information specific to requirement 2
Intended audience intended-audience
- Data Architect/Engineer
- Solution Architect or MSA
- Enterprise Architect
- Product Manager
- Marketing Technology Lead
- Technical Consultant
Minimum experience minimum-experience
You should have:
- Basic knowledge of Experience Platform and can navigate through the UI
- The ability to create segments and build audiences (logic included in that)
- The ability to configure destinations
- The ability to connect segments to destinations
- The ability to build insights/events to respond and react in real time
- The understanding of DULE set-up during data ingestion, segment limitation during activations
- The understanding of opt-in requirements by channel
- The ability to design/understand the data that needs to be captured and activated upon using best practices for use case data frequency and volume
- The ability to understand data needed in different channels
- The ability to determine what profile attributes are needed
- Knowledge of frequency of sending segments out through destinations
- Knowledge of how often segment membership is updated
Requirement #1: Information for Adobe Experience Platform Technical Foundations (AD0-E600) req-1
The AD0-E600 exam validates skills and knowledge covering the basic features and frequently performed tasks of Adobe Experience Platform at the Expert level.
Exam details for AD0-E600 exam-details-600
- Level: Expert (1-3 years’ experience)
- Passing Score: 35/50
- Time: 105 mins
- Delivery: Online proctored (requires camera access) or test center proctored
- Language: English
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E600
Exam objectives and scope for AD0-E600 exam-objectives
This section provides information on the exam content.
Section 1: Data Modeling (20%)
- Analyze source data to evaluate primary and secondary identity for profile stitching
- Demonstrate an understanding of how to use the UI to create/edit XDM Schemas.
- Identify DULE Guidance
Section 2: Data Ingestion (36%)
- Demonstrate how to format and prepare data for ingestion
- Demonstrate how to connect data sources using OOTB connectors
- Demonstrate how to ingest source data via Batch and Streaming
- Describe how to monitor data transfers
- Demonstrate how to perform data discovery on source data
- Demonstrate how to transform data to match XDM
Section 3: Unifying Profiles (34%)
- Validate Profiles and Event data post ingestion
- Define identity name spaces
- Explain how identity graphs are used by profile service
- Identify how to enrich profiles through data science workspace modeling services
- Demonstrate how to build a segment with Segment Builder and how the segmentation service works
Section 4: Activation (10%)
- Demonstrate how to set up a destination and how segment activation works
- Demonstrate and understanding of data access API and exporting data via Real-Time CDP
How to get certified (AD0-E600) how-to-get-certified
These steps take you through the certification process from beginning to end.
note important |
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IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
note note |
---|
NOTE |
Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Data modeling
- Understanding Schemas
- Schema and XDM Overview/Adobe Experience Platform: Data Modeling and Ingestion
- Model data in Schemas
- Schema and XDM Overview
Section 2: Data ingestion
Section 3: Unifying profiles
- Identity and identity graphs
- Map identities
- Label, Ingest, and Verify Identity Data
- Create a dataset for exporting an audience segment
- Create machine learned segments using Real-time Customer Profile
Section 4: Activation
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Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
note note |
---|
NOTE |
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
table 0-row-2 1-row-2 2-row-2 3-row-2 | |
---|---|
Quantity | Discount |
10-24 | 20% |
25-49 | 25% |
50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
note important |
---|
IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
-
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
-
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
-
Take your exam.
note note |
---|
NOTE |
You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E600
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Requirement #2: Information for Adobe Real-Time CDP Technical Practitioner (AD7-E601) req-2
Exam details for AD7-E601
- Level: Expert (1-3 years’ experience)
- Passing Score: 25/34
- Time: 51 mins
- Delivery: Online proctored (requires camera access) or test center proctored
- Language: English
- Cost: $225 (global) / $150 (India)
- Exam ID: AD7-E601
Exam objectives and scope for AD7-E601
This section provides information on the exam content.
Section 1: Validation(41%)
- Apply concepts required to validate Profile has the proper attributes and segments
- Demonstrate an understanding of how to validate deployment strategy based on functional or technical requirements
- Analyze relevant variables to implement the End to End (E2E) Flow of RTCDP
- Monitor segment export to Destination
- Apply concepts required to validate data governance policies
Section 2: Segmentation (32%)
- Demonstrate an understanding of how to create segments based on business requirements
- Demonstrate an understanding of how to determine segment evaluations based on data ingested
Section 3: Destinations (27%)
- Apply concepts required to configure one or more Destinations when sending/exporting audiences based on business use cases
- Demonstrate an understanding of exporting segments through Destination
Readiness questionnaire for AD7-E601
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified (AD7-E601)
These steps take you through the certification process from beginning to end.
note important |
---|
IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
note note |
---|
NOTE |
Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Validation
- Real-Time Customer Profile overview
- Profile dashboard
- Default Guardrails for Real-Time Customer Profile data
- Enable Real Time Customer Profile
- Real-Time Customer Data Platform Overview
- AEP Application Services: Real-Time CDP
- Getting started with Real-Time CDP
- Real-Time Customer Data Platform home page and dashboards
- Monitor dataflows for destinations in the UI
- Create and Activate Segments in Adobe Experience Platform
- Privacy overview
- Data Governance in Real-time CDP
- Apply data governance framework
- Getting started with data governance
- Data Governance overview
- Data Governance demo
- Classify data using governance label
- Create data usage policies
- Enforce data usage policies
Section 2: Segmentation
- Segmentation Service in Real-Time Customer Data Platform
- Segment Builder UI guide
- Segmentation in real time CDP B2B edition
- Build segments
- Segment builder overview
- Create segment
- Create content-based segments
- Create conversion segments
- Create segments from existing segments
- Create sequential segments
- Create dynamic segments
- Create multi-entry segments
- Create segments with B2B data
- Demo of streaming segmentation
- Create and Activate Segments in Adobe Experience Platform
- Evaluate a segment
Section 3: Destinations
- Destination overview
- Destination types and categories
- Destination workspace
- Create a new destination connection
- Real-time CDP: Destinations
- Destination Overview
- Create destination and activate data
- Activation overview
- Destination catalog overview
- Activate profiles and segments to a destination
- Integrate Google Customer Match
- Configure Azure Blob destination
- Configure Marketo destination
- Configure file-based cloud storage or email marketing destination
- Configure a social destination
- Activate data to non-Adobe application
\
Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
note note |
---|
NOTE |
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
table 0-row-2 1-row-2 2-row-2 3-row-2 | |
---|---|
Quantity | Discount |
10-24 | 20% |
25-49 | 25% |
50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
note important |
---|
IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
-
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
-
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
-
Take your exam.
note note |
---|
NOTE |
You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD7-E601
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.