[Exam AD0-E306]{class="badge neutral"}

Certification journey for Adobe Campaign Standard Developer Expert

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description exam-description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.

Exam details exam-details

  • Level: Expert (1-3 years experience)
  • Passing Score: 29/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E306

Intended audience intended-audience

  • Marketing automation administrator
  • Adobe Experience Cloud developer
  • Email marketing analyst
  • Application developer
  • Campaign developer
  • Martech developer

Minimum experience minimum-experience

You should have:

  • At least two years of Adobe Campaign Standard software experience
  • At least two years of relevant experience in multi-channel digital marketing campaigns and web development (such as, REST API)
  • The ability to perform tasks in Adobe Campaign including template development, technical workflows, schema development, and integrations, and be able to monitor the instance using control panel
  • Experience working in a channel delivery environment (email, direct mail, mobile, and social)
  • Familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation
  • An understanding of marketing metrics such as ROI, click-through rates, and conversion.
  • Experience administering a marketing automation platform
  • Basic knowledge of CSS, HTML, and JavaScript, emails
  • Basic knowledge of relational database and data modeling
  • An understanding of technical workflows and configured them
  • Experience extending a recipient table or schema and data management
  • Created typology rules, workflows, delivery and Campaign templates
  • Configured roles and rights
  • Experience with the administration console and integration with other Adobe applications
  • Awareness of Adobe I/O and Adobe I/O Runtime
  • Experience with transactional messaging, and message delivery on multi-channels
  • Experience with managed packages

Exam objectives and scope exam-objectives

This section provides information on the exam content.

Section 1: Data modeling and management (26%)

  • Given a scenario, transform a client requirement into a custom resource
  • Determine how to configure screen and filter definitions
  • Given a scenario, determine the correct strategy to define keys, indexes, and links
  • Determine the correct method to publish resource updates
  • Troubleshoot data modeling issues
  • Determine the correct approach to build technical workflows

Section 2: Campaign management (50%)

  • Troubleshoot workflow errors
  • Determine the correct approach to build campaigns
  • Determine the correct approach to work with audiences and profiles
  • Apply and create filter rules through typologies
  • Determine the correct approach to create and manage templates
  • Determine the correct approach to configure landing pages
  • Determine the correct approach to work with services and subscriptions
  • Given a scenario, validate delivery mechanisms
  • Determine the correct approach to build emails using creative designer
  • Determine the correct approach to create custom reports

Section 3: Administration (24%)

  • Determine the correct approach to create user security groups and organizational units
  • Determine the correct approach to manage and deploy packages
  • Determine the correct approach to configure external accounts
  • Determine the correct approach to configure options
  • Determine the correct approach to create brands
  • Determine the correct approach to develop channel configurations

Readiness questionnaire

This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.

Take the online readiness questionnaire

How to get certified how-to-get-certified

These steps take you through the certification process from beginning to end.

Step 1: Create your account
note important
IMPORTANT
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.

It is necessary to have an Adobe ID for three reasons:

  • You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
  • You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
  • You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Step 2: Prepare for your exam

Study Materials

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

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NOTE
Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Section 1: Data modeling and management

Section 2: Campaign management

Section 3: Administration

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Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

To take the practice test:

  1. First, log in to the Adobe Credential Management System with your Adobe ID.

  2. Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

Step 3: Schedule & pay for exam
note note
NOTE
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Exam delivery

Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.

Schedule, reschedule, or cancel exam

To schedule, reschedule, or cancel your exam:

  1. First, log in to the Adobe Credential Management System with your Adobe ID.

  2. Then, go to the Examity portal and follow the instructions provided on screen.

Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.

How to pay

Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.

Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.

Purchasing a voucher

You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. See below for voucher discount information.

All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

For more information on vouchers, please see the FAQ.

Discounts

Bulk discounts are available:

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Quantity Discount
10-24 20%
25-49 25%
50+ 33%

Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.

Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

Note: Bulk discounts cannot be combined with any other offer or discount.

Step 4: Before and after the exam

Before exam day

  • Run your system test.
  • Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
  • Turn off your pop-up blocker before starting the exam.
  • Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
note important
IMPORTANT
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

Day of exam

  • Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
  • Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
  • Plug in your computer.
  • Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
  • Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.

After the exam

  • Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
  • If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Step 5: Take the exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

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NOTE
You must log in to the Adobe Credential Management System before clicking on the Examity button below.

Schedule or take exam AD0-E306

Go to Examity portal

Step 6: Manage your badges

Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.

Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.

For existing users, there are two ways to accept your Adobe Certification badge:

  • Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 2: Or go to the email you received from Credly to the accept the badge.
  • Step 3: Accept and share your badge.

For new users, follow the instructions below to accept your Adobe Certification badge:

  • Step 1: Go to the email you received from Credly to accept the badge.
  • Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 3: Accept and share your badge.

Learn more

Renewing your certification

Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.

Questions

View the certification FAQ.

Additional questions? Contact us.

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