Renew your Adobe Target certification

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires before you complete your renewal, you’ll have to retake the certification exam, which is NOT free of charge.

IMPORTANT
Log in first: The following links will function only after a successful login to the Adobe Credential Management System.
To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.
Professional
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Adobe Target Business Practitioner Professional Renewal Exam

You must have the following active certifications to renew:

  • Adobe Target Business Practitioner Professional

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 24/31
  • Time: 62 minutes
  • Delivery: On-demand / non-proctored
  • Available languages: English
  • Cost: FREE
  • Exam ID: AD5-E838 - Adobe Target Business Practitioner Professional

Scope and objectives:

Section 1: Planning and Strategy 26%

  • Identify business KPIs
  • Given a scenario of business KPIs and data analysis, identify opportunities for optimization
  • Describe how variables impact an activity
  • Construct test hypotheses based on a given scenario
  • Identify hypotheses elements
  • Describe KPI-based primary and secondary success metrics
  • Given a scenario, assess audience requirements
  • Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, Executing and Managing 45%

  • Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer (VEC)

  • Describe procedures to create an experience using VEC

  • Describe procedures to create an experience using Form-Based Composer

  • Describe procedures to manage experiences within an experience composer

  • Describe the workflow that applies to creating Target Activities

  • Given a scenario, apply procedures to create an A/B test activity

  • Given a scenario, apply procedures to create an XT activity

  • Given a scenario, apply procedures to create an MVT activity

  • Identify how AP is used for solutions

  • Identify when to use the Recommendation activity

  • Describe procedures to create an Audience in Target

  • Describe procedures to set Goals and Settings

  • Describe procedures to conduct Activity QA

  • Describe procedures to manage Activities and Audiences in Target

  • Section 3: Analyzing and Reporting 19%

  • Describe settings to help set the elements that appear in a report

  • Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating

  • Describe common problems associated with A/B testing

  • Identify how Automated Personalization Summary reports differ from other reports

  • Describe the features of Experience Performance reports (MVT)

  • Describe best practices that should be followed in A/B testing execution

Section 4: QA and Troubleshooting 10%

  • Given a scenario, identify activity qualification issues
  • Identify the features of browser debugging tools (including Experience Cloud Debugger)
  • Identify metrics and reporting

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Adobe Target Business Practitioner Professional Renewal Exam link below.

[Take the Adobe Target Business Practitioner Professional Renewal Exam AD5-E838]{class="badge informative"}

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NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Expert and Master

You must have at least one of the following active certifications to renew:

  • Adobe Target Business Practitioner Expert
  • Adobe Target Architect Master

Instructions for renewing your Adobe Target certification

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page

  • Step 2: Study the courses in Experience League

  • Step 3: Choose from the options below to complete your renewal.

    Option A:
    Select three courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Option B:
    First, select two courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Second, submit a customer reference form validating your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project. This form affirms that you have participated in at least 100 hours of demonstrated project engagement during your certification renewal 2-year interval.

    Customer Reference Form for Adobe Target

    You will be notified by the Adobe Digital Experience Certification Program when your customer reference has been reviewed. If your reference is not accepted, you may submit again until you are successful, as long as it is before your certification expires.

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NOTE
If you hold multiple Adobe Target Expert and Master certifications, complete the renewal requirements for just one certification, and the rest will be renewed automatically.

Courses and Course Assessments for Expert and Master:

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Courses for Expert and Master Course Assessment
Adobe Target On-Device Decisioning Overview ADR-EA401
Adobe Target Innovations in Personalization Course ADR-EA402
Mobile App Implementation and Personalization Course ADR-EA403
Guided Mobile and IoT Launch for Developers Course ADR-EA404
Guided Website Launch for Developers Course ADR-EA405

Questions

View the certification FAQ.

Additional questions? Contact us.

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