[Exam AD0-E457]{class="badge neutral"}
Certification journey for Adobe Audience Manager Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description exam-description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details exam-details
- Level: Expert (1-3 years’ experience)
- Passing Score: 36/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English
- Cost: $225 (global) and $150 (India)
- Exam ID: AD0-E457
Intended audience intended-audience
- Digital Marketing Specialist
- Marketing Technology Consultant
- Audience Strategist
- Behavioral Consultant
- Digital Marketing Analyst
- Marketing Data Analyst
- Data Platforms Manager
Minimum experience minimum-experience
You should have:
- 1-2 years of experience in the field of marketing technology
- 3-6 months of experience with audience activation
- Experience with Boolean logic, digital marketing jargon, data analytics and strategies
- Knowledge of business objectives and KPIs
- Familiarity with digital marketing technology stacks and various platform integrations
- An understanding of data flows (ID types, ID syncs, pixel tracking, people-based destinations)
You should be familiar with the following technologies and environments:
Technologies:
- DSP Platform (Trade Desk, Double Click Bid Manager, and so on)
- Excel
- Tableau and similar tools (Power BI, Qlik)
- Ad Server (Double Click Campaign Manager)
- Adobe/Google Analytics
- Adobe Experience Platform
- The BAAAM tool
Environments:
- Small/Medium/Enterprise level business
- Digital marketing
- Data and analytics
Exam objectives and scope exam-objectives
This section provides information on the exam content.
Section 1: Segment creation and syndication (25%)
- Determine the appropriate method to create segments utilizing first-, second-, and third-party data for targeting and analytical purposes
- Given a scenario, recommend segments for activation that align to business or campaign goals
- Determine the appropriate method to syndicate segments to destinations for activation
- Differentiate between the different types of destinations
Section 2: Trait creation (17%)
- Recommend traits for a given audience strategy
- Determine the correct method to create and update rule-based and/or onboarded traits
Section 3: Reporting and measurements (22%)
- Given a scenario, analyze reports to provide actionable next steps to meet business goals
- Given a scenario, analyze audience optimization
Section 4: Troubleshooting and administration (26%)
- Given a scenario, verify audience delivery information to ensure scheduled delivery needs
- Determine the appropriate practice to validate offline inbound files
- Given a scenario, determine the correct method to perform QA against the ID sync
- Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace
Section 5: Taxonomy (10%)
- Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
- Determine the correct technique to maintain an organized platform using a clear folder structure
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified how-to-get-certified
These steps take you through the certification process from beginning to end.
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IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
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NOTE |
Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Segment creation and syndication
- Reporting 2nd and 3rd-party data usage in Audience Marketplace at the segment level
- Use filters and recommendations to choose third-party data in Audience Marketplace
- Understanding Segmentation
- Segments: Purpose, Composition, and Rules
- Segmentation and Filtering
- Destinations Home Page
Section 2: Trait creation
- Trait Recommendations
- Trait and Segment Qualification Reference
- Signals, Traits, and Segments
- Managing Trait Rules
- Create Rules-Based or Onboarded Traits
Section 3: Reporting and measurements
- Segment Trend Report
- Monitor and report on activity usage
- Trend Reports
- Using Audience Optimization Reports to Understand Media Performance
- Audience Optimization for Publishers
Section 4: Troubleshooting and administration
- Experience Platform segment sharing with Audience Manager and other Experience Cloud solutions
- Steps for ingesting file-based data
- Name and Content Requirements for ID Synchronization Files
- Creating and Managing Data Activation in Audience Manager
Section 5: Taxonomy
- Signals, Traits, and Segments
- Usage Limits
- Create a trait taxonomy
- Classifying Traits with a Common Taxonomy
- Folder Traits: About
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Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
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NOTE |
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
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Quantity | Discount |
10-24 | 20% |
25-49 | 25% |
50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
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IMPORTANT |
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
Please note: You must log in to the Adobe Credential Management System before clicking on the Examity button below.
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WARNING |
The Adobe Digital Experience Certification Program is preparing for upgrades. Because of this, candidates cannot currently schedule exam appointments to take place after October 13, 2024. Scheduling will return to normal once upgrades are finished. |
Schedule or take exam AD0-E457
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.