Renew your Adobe Audience Manager certification

Last update: Thu Apr 04 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

Experienced
User

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.

IMPORTANT

Log in first: The following links will function only after a successful login to the Adobe Credential Management System.

To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.

Professional

Instructions for renewing your certification:

Step 1: Successfully log in to Adobe Credential Management System, then return to this page
Step 2: Review the exam objectives and resources
Step 3: Take and pass the exam

Adobe Audience Manager Business Practitioner Professional Renewal Exam

You should be currently certified (not expired) in:

Adobe Audience Manager Business Practitioner Professional

Get ready

Exam details:

Level: Professional (0-12 months’ experience)
Passing Score: 27/35
Time: 70 minutes
Delivery: On-demand / non-proctored
Available languages: English
Cost: FREE
Exam ID: AD5-E852 Adobe Audience Manager Business Practitioner Professional Renewal Exam

Exam Objectives and Scope

Section 1: Segment Creation and Syndication (32%)

Identify ways to utilize first-, second-, and third-party data for targeting and analytical purposes
Describe the basic process for the activation of business or campaign goals
Differentiate the methods for segment activation
Identify the different types of destinations
Identify the different types of sources

Section 2: Trait Creation (16%)

Given a scenario, identify signals, traits, segments, and audiences
Identify the uses of different types of traits

Section 3: Reporting and Measurements (16%)

Given a scenario, generate reports to measure activation or campaign goals
Given a scenario, compare audiences on the basis of match rates

Section 4: Troubleshooting (10%)

Given a scenario, troubleshoot inbound data from different sources and source types
Validate format for inbound data files

Section 5: Taxonomy (12%)

Identify best practices for organized folder structure using clear and consistent nomenclature
Classify traits and segments into folders using consistent and clear nomenclature

Section 6: Profile Merge, ID Sync, and Audience Marketplace (14%)

Organize user traits into a single unified profile to create household- or device-based audiences
Identify activation using Audience Marketplace

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the link below.

[Take the Adobe Audience Manager Business Practitioner Professional Renewal Exam - AD5-E852]{class="badge informative"}

note note
NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Expert

Instructions for renewing your certification:

Step 1: Successfully log in to Adobe Credential Management System, then return to this page
Step 2: Review the exam objectives and resources
Step 3: Take and pass the exam

You should be currently certified (not expired) in:

Adobe Audience Manager Business Practitioner Expert

Get ready

Exam details:

Level: Expert (1-3 years’ experience)
Passing Score: 23/30
Time: 68 mins
Delivery: On-demand / non-proctored
Available languages: English
Cost: FREE
Exam ID: AD5-E826 - Adobe Audience Manager Business Practitioner Expert Renewal Exam

Exam Objectives and Scope

Section 1: Segment Creation and Syndication (25%)

Determine the appropriate method to create segments utilizing 1p/2p/3p data for targeting and analytical purposes
Given a scenario, recommend segments for activation that align to business or campaign goals
Determine the appropriate method to syndicate segments to destinations for activation

Section 2: Trait Creation (17%)

Recommend traits for a given audience strategy
Determine the correct method to create and update rule-based and/or onboarded traits

Section 3: Reporting and Measurements (21%)

Given a scenario, analyze reports to provide actionable next steps to meet business goals
Given a scenario, analyze audience optimization

Section 4: Troubleshooting and Administration (26%)

Given a scenario, verify audience delivery information to ensure scheduled delivery needs
Determine the appropriate practice to validate offline inbound files
Given a scenario, determine the correct method to perform QA against the ID sync
Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace

Section 5: Taxonomy (11%)

Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
Determine the correct technique to maintain an organized platform using a clear folder structure
Differentiate between the different types of destinations

Get prepped

Here are some suggested resources to help you prepare:

[Sample questions]{class="badge informative"}

Resources:

Restart your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Adobe Audience Manager Business Practitioner Expert - AD5-E826 link below.

[Take the Adobe Audience Manager Business Practitioner Expert renewal exam AD5-E826]{class="badge informative"}

note note
NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Master

Instructions for renewing your certification

Step 1 - Review the exam objectives
Step 2 - Review the resources
Step 3 - Take and pass the exam

You should be currently certified (not expired) in:

Adobe Audience Manager Architect master

Get ready

Exam details:

Level: Master (3-5 years’ experience)
Passing Score: 22/29
Time: 58 mins
Delivery: On-demand / non-proctored
Available languages: English
Cost: FREE
Exam ID: AD5-E825 - Adobe Audience Manager Architect Master Renewal Exam

Exam Objectives and Scope:

Section 1: Implementation Analysis (28%)

Determine how to guide and support implementation of AAM as a stand-alone product or as part of a cloud solution
Analyze outbound destination options and recommend an AAM implementation approach
Determine a data onboarding strategy for a business use case
Identify features such as visitor profile viewer, tags, RBAC, and so on, to align with business goals
Determine how to design and test pixels required to create segments and traits

Section 2: Solution Design and Recommendations (17%)

Determine AAM capabilities based on customer use case for audience and activation
Apply procedural concepts to utilize audience identity solutions to compliment design architecture
Identify attribute and behavioral data and map it to specific business use cases
Apply procedural concepts to design folder taxonomy and naming convention

Section 3: Segmentation and Activation (31%)

Apply procedural concepts to create destinations in Audience Manager
Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits
Apply procedural concepts to create segments using frequency/recency
Determine how to create segments using profile merge rules
Apply procedural concepts to create an algorithmic or predictive model
Determine segmentation logic based on use cases

Section 4: Privacy and Data Governance (7%)

Recommend Audience Manager capabilities as it relates to governance, privacy, and security
Identify customer data policies that are in line with government regulations

Section 5: Performance and Reporting (17%)

Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements

Get prepped

Here are some suggested resources to help you prepare:

Renew your certification

[Take the Adobe Audience Manager Architect Master renewal exam AD5-E825]{class="badge informative"}

note note
NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Questions

View the certification FAQ.

Additional questions? Contact us.

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