Create a trait taxonomy
Last update: March 21, 2022
- Topics:
- Traits
CREATED FOR:
- Beginner
- User
Learn tips on creating the folder structures that hold your traits in Audience Manager.
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Audience Manager
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- Use the Signals Dashboard to quickly view top available signals
- Use Data Explorer to search for used and unused key/value pairs
- Save searches in Data Explorer for convenient re-use
- Use Data Explorer to create retroactive traits and segments
- Use Data Explorer to validate trait creation for on-boarded data
- Use Data Explorer to work with signals coming from Adobe Analytics
- Traits and segments
- Plan trait creation from Analytics data
- Create a trait taxonomy
- Create a rule-based trait
- Create onboarded traits
- Create a conversion trait
- Choose a data source when creating traits
- Configure trait expiration with the Time to Live (TTL) setting
- Use code view to create and edit traits
- Introduction to Bulk Management (BAAAM)
- Create and manage traits in bulk with BAAAM
- The basics of creating segments
- Create a segment taxonomy
- Practical segment definition and creation
- Create segments from multiple data sources
- Choose a data source when creating a segment
- Enhance your segments with trait recommendations
- Trait recommendation enhancements in segmentation
- Use Recency and Frequency in segments
- Use code view when building segments
- Import segments from Adobe Analytics into Audience Manager
- Build a segment to suppress ads to customers
- Map Audience Manager segments to destinations
- Map segments to a device-based destination
- Understand numbers in the Trait graph
- Understand numbers in the Segment graph
- Customer tips - trait and segment best practices
- Algorithmic models
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- Profile Merge Rules
- Overview of Profile Merge Rules
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- Choose the right profile merge rule
- Create and use simple Profile Merge Rules
- Use Profile Merge Rules to personalize in an authenticated state
- Use Profile Merge Rules for device extension and increased reach
- Overview of Profile Merge Rule enhancements
- Profile Merge Rule enhancements - prerequisites
- How Profile Merge Rule enhancements impact segmentation, activation, and reporting
- Interpret audience identity reporting
- Understand cross-device metrics in Audience Manager
- Customer tips - getting the most out of Profile Merge Rules
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- Create a data source for People-based Destinations
- Understand Hashed PII data ingestion for People-based Destinations
- Ingest Hashed PII for People-based Destinations
- Use setCustomerIDs() to ingest and hash PII as a declared ID
- Configure Profile Merge Rules for People-based Destinations
- Create segments for People-based Destinations
- Create and Configure People-based Destinations
- Understand and configure the LinkedIn People-based destination
- Understand and configure the Google customer-match People-based destination
- Reports
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- Integrate with Real-time Customer Data Platform
- Ingest data using the Adobe Audience Manager data connector
- Understand first-party data ingestion in Real-time CDP
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- Understand traits in Real-time CDP
- Understand signals in Real-time CDP
- Understand segments in Real-time CDP
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- Integrating with Ad Cloud
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