Renew your Adobe Real-Time CDP certification

You should have the following active certification:

• Adobe Real-Time CDP Business Practitioner Professional

Instructions for renewing your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 29/38
• Time: 76 minutes
• Delivery: On-demand / non-proctored
• Available languages: English
• Cost: FREE
• Exam ID: AD5-E845 Adobe Real-Time CDP Business Practitioner Professional

Scope and objectives:

Section 1: Segments and Activation 11%

• Create segment and activate to destination
• Configure new destinations
• Apply concepts required to target identities in destinations
• Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and Data Governance 8%

• Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
• Ensure privacy and data compliance measures are followed

Section 3: Business Analysis 12%

• Identify use cases which tie back to business KPIs
• Perform data analysis on customer segments in platform
• Demonstrate an understanding of data flow concepts

Section 4: Schemas and Profiles 7%

• Demonstrate an understanding of Adobe Experience Platform concepts
• Use profile features

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

• Segment Builder UI guide
• Activate audiences to streaming destinations
• Destination types and categories
• Streaming segmentation
• Guardrails for activation data
• Activate audiences to batch profile export destinations
• Destinations overview
• Identity handling in the destinations activation workflow
• Supported identities
• Activate audiences to batch profile export destinations

Section 2

• Data Governance overview
• Data Governance in Real-Time CDP
• Data usage policies overview
• Manage data usage labels in the UI
• Automatic policy enforcement
• Use the Request Builder

Section 3

• Segmentation Service overview
• Intelligently re-engage your customers to return
• Customer AI overview
• Create sequential audiences
• Build a multi-entity segment
• Streaming segmentation
• Create audiences
• Monitor dataflows for identities in the UI
• Activate audiences to batch profile export destinations
• Partial batch ingestion

Section 4

• Export datasets to cloud storage destinations
• Event forwarding overview
• Identity Service overview
• Merge policies overview
• Real-Time Customer Profile UI guide
• Profiles dashboard
• Browse profiles in Real-Time Customer Data Platform

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the button below.

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