Renew your Adobe Real-Time CDP certification

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.

Log in first: The following links will function only after a successful login to the Adobe Credential Management System.
To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.
Adobe Real-Time CDP Business Practitioner Professional

You should have the following active certification:

  • Adobe Real-Time CDP Business Practitioner Professional

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 29/38
  • Time: 76 minutes
  • Delivery: On-demand / non-proctored
  • Available languages: English
  • Cost: FREE
  • Exam ID: AD5-E845 Adobe Real-Time CDP Business Practitioner Professional

Scope and objectives:

Section 1: Segments and Activation 11%

  • Create segment and activate to destination
  • Configure new destinations
  • Apply concepts required to target identities in destinations
  • Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and Data Governance 8%

  • Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
  • Ensure privacy and data compliance measures are followed

Section 3: Business Analysis 12%

  • Identify use cases which tie back to business KPIs
  • Perform data analysis on customer segments in platform
  • Demonstrate an understanding of data flow concepts

Section 4: Schemas and Profiles 7%

  • Demonstrate an understanding of Adobe Experience Platform concepts
  • Use profile features

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the button below.

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Take the Adobe Real-Time CDP Business Practitioner Professional Renewal Exam AD5-E845
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This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
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Expert renewal coming soon.


View the certification FAQ.

Additional questions? Contact us.