Renew your Adobe Analytics certification

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.

IMPORTANT
Log in first: The following links will function only after a successful login to the Adobe Credential Management System.
To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.
Professional
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Adobe Analytics Developer Professional

You must have the following active certification to renew:

  • Adobe Analytics Developer Professional

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Passing Score: 30/40
  • Time: 80 mins
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Prerequisite: current (not expired) Adobe Analytics Developer Professional certification
  • Exam ID: AD5-E831

Scope and objectives

Section 1: Analytics in the Adobe Experience Cloud Eco-system (13%)

  • Identify features and capability of Adobe Experience Cloud ID.
  • Identify uses for Adobe Launch.
  • Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Eco-system.

Section 2: Analytics Strategy and Design based on a SDR (13%)

  • Given a Solution Design Reference, identify which data objects have to be populated.
  • Given a part of a Tech Spec document, identify how to implement the data capture.

Section 3: Analytics Implementation and Configuration (30%)

  • Identify the steps to deploy Adobe Analytics Code.
  • Identify functions of minimal deployment code for Analytics tracking.
  • Identify the steps to configure various components within Adobe Analytics UI.
  • Identify functions of Adobe Analytics report suite and variable settings.
  • Identify the characteristics of a data layer and data layer values.
  • Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking.

Section 4: Tag Management Systems (17%)

  • Identify if requirements have been met using tag audits.
  • Identify the steps to configure website tagging with Adobe Launch.
  • Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch.
  • Identify how to create rules and data elements.

Section 5: Components of Adobe Analytics (7%)

  • Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports).
  • Identify the characteristics of processing rules and mobile services.

Section 6: Testing, Validation, and Troubleshooting (20%)

  • Identify the meaning of common JavaScript errors.
  • Identify the meaning of common Adobe Analytics variables errors.
  • Given a scenario, identify testing and debugging validation best practices that should be followed.
  • Identify how to track an Adobe Analytics server call across its lifecycle (i.e. From beacon request to showing up in the report.)

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Analytics Developer Professional Renewal Exam - AD5-E831 link below.

note note
NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
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Adobe Analytics Business Practitioner Professional

You must have the following active certification to renew using this method:

  • Adobe Analytics Business Practitioner Professional

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Passing Score: 26/35
  • Time: 70 mins
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Prerequisite: current (not expired) Adobe Analytics Business Practitioner Professional certification
  • Exam ID: AD5-E832

Scope and objectives

Section 1: Business Analysis

  • 1.1 Given a business need/question, identify the most appropriate reporting strategy to perform an analysis 4%
  • 1.2 Analyze data to answer business questions and recommend new optimization hypotheses 4%
  • 1.3 Identify conversion funnels (as a concept to understand business analysis) 4%
  • 1.4 Interpret Solution Design Reference (SDR) to determine what data is available in reports 4%
  • 1.5 Analyze report data to summarize and draw conclusions 6%
  • 1.6 Investigate outliers and anomalies in reports 4%

Section 2: Reporting and Dashboarding for Projects

  • 2.1 Consider the advantages of using a reporting tool based on a given scenario 2%
  • 2.2 Compare fallout and flow visualization and appropriate variable types for reporting 4%
  • 2.3 Apply the process to schedule Projects, and Data Warehouse 2%
  • 2.4 Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups (sharing has changed) 2%
  • 2.5 Apply the process to set Alerts 2%
  • 2.6 Apply the process to lookup the dimensions/components (pre-defined and custom) 4%
  • 2.7 Apply the process to create a visualization 6%
  • 2.8 Given a scenario, determine the appropriate item to use 6%
  • 2.9 Apply the process to create, configure, and use mobile scorecards 2%

Section 3: Segmentation and Calculated Metrics

  • 3.1 Determine how to develop and configure segments using best practices 6%
  • 3.2 Apply the process to share segments with others in the organization 4%
  • 3.3 Compare segments 4%
  • 3.4 Apply segments to Projects and Components 4%
  • 3.5 Apply the process to generate calculated and/or segmented metrics 4%

Section 4: General Tool Knowledge and Troubleshooting

  • 4.1 Analyze reports and differentiate a data quality issue vs an implementation issue 4%
  • 4.2 Define different types of dimensions and parameters existing in Adobe Analytics (evars, props and events) 4%
  • 4.3 Determine how to bring data in and out of Adobe Analytics 2%
  • 4.4 Identify information from marketing URLs 2%

Section 5: Administration

  • 5.1 Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules 2%
  • 5.2 Apply the process to configure Classification Importer and Rule Builder 2%
  • 5.3 Apply the process to configure a virtual report suite based upon an existing segment 2%
  • 5.4 Use the Data Feed Manager Admin UI 2%
  • 5.5 Understanding of data governance 2%

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the AD5-E832 Adobe Analytics Business Practitioner Professional Renewal Exam (AD5-E832) link below.

note note
NOTE
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Expert and Master

You must have at least one of the following active certification to renew using this method:

  • Adobe Analytics Developer Expert
  • Adobe Analytics Business Practitioner Expert
  • Adobe Analytics Architect Master

Instructions for renewing your Adobe Analytics certification

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page

  • Step 2: Study the courses in Experience League

  • Step 3: Choose from the options below to complete your renewal.

    Option A:
    Select three courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Option B:
    First, select two courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Second, submit a customer reference form validating your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project. This form affirms that you have participated in at least 100 hours of demonstrated project engagement during your certification renewal 2-year interval.

    Customer Reference Form for Adobe Analytics

    You will be notified by the Adobe Credential Team when your customer reference has been reviewed. If your reference is not accepted, you may submit again until you are successful, as long as it is before your certification expires.

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NOTE
If you hold multiple Adobe Analytics Expert and Master certifications, complete the renewal requirements for just one certification, and the rest will be renewed automatically.

Courses and Course Assessments for Expert and Master:

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Courses for Expert and Master Course Assessment
Adobe Analytics Attributing Value to Digital Touch-points in the Customer Journey ADR-EA201
Export and democratize Adobe Analytics data - Lesson 5 & 6 ADR-EA202
Filtering your data with custom segmentation and dates - Lesson 2 ADR-EA203
Guided Analytics Implementation - Lesson 5 ADR-EA204
Implementing and Measuring Internal Site Search - Lesson 3 & 4 ADR-EA205
Adobe Analytics APIs ADR-EA206

Questions

View the certification FAQ.

Additional questions? Contact us.

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