Interactive Webinars Event Program Overview

Hello everyone. In this video you will see how an interactive webinars event program gets manifested once it is created and what actions a Marketo user can take on the newly created interactive webinars event program. On the right canvas you can see that an interactive webinars event program has been just created and a webinar has been scheduled in Adobe Connect right from within Marketo. You can see that this screen has an overview tab which provides the complete details of the webinar that has been created. There is an assets tab, setup tab, my tokens tab and members tab which are very similar to your normal event program. In the overview tab which is specially created for interactive webinars event program you can see that you are able to see when the webinar has been scheduled. As well as modify the details of the schedule. So in case I want to change the duration from 3 hours to say just 2 hours or I want to change the start date and time. I can do so right from within the screen and I can save these changes. Once these changes have been saved the corresponding webinar that has gotten created in Adobe Connect also changes its schedule. You can see that I have an event link here which says design your webinar. This link will be used to actually configure the webinar in which you are going to deliver your presentation. The webinar team can consist of presenters and you can add these presenters right from within Marketo. Share the joining URL with these presenters so that they join the webinar as presenters and not as participants. To add presenter I simply click on add presenters and I enter the details. Once the details have been entered you can see that the joining URL has got populated and I can share this joining URL with my presenters. You can see that all the metadata details of this event program have been populated here. On the extreme right hand of this canvas you can see that there is a tutorial related to creation of an effective webinar. A marketer user can click on this and get redirected to a tutorial video which will give you more information on how to create an effective interactive webinar. You can also find hotlinks to landing pages and email program creation right from within this canvas. You can also see that in members tab you will get all details related to the program statuses of those members, the full name, company name, email address and so on. Now once you configure this webinar by clicking on design your webinar and the webinar has been configured, you then reach a screen wherein the event link changes to enter your webinar. You can actually enter the webinar and deliver the webinar right from within marketer during this scheduled time and date. In case I want to change the configuration before the start of the webinar I can do so by clicking on change room slash template. Once the webinar has been completed within a span of 45 minutes to an hour this screen will change to something like this wherein you will be able to view the recording of the webinar you just delivered. If you click on view recording a tab opens up in your browser where you can see and play the recording. You can also copy the recording link and share it with your participants or no shows to give them more information on the webinar that you just delivered. You’ll notice that on this screen there is another tab that has just gotten created which is the dashboard tab. The dashboard tab provides an aggregated view of the event’s performance. You can see that the event program status gives you a count of various participants or members in different statuses. You can see that there are about 16 people who were invited and 2 people who were no show. You can also check the attendance distribution of the participants. For example, about 3 participants have attended from 80 to 100% whereas 3 more have attended from 60 to 80 and so on. You can find more information related to the polls that have been published as well as the count of various responses that you have received from the participants. You can have different types of polls such as short answers, multiple answers and so on. You can also find the click and file download activity in case you have uploaded some files for the participants to download, post the presentation or any web links that can be helpful to them. The downloads and web link clicks can be found out from this particular widget. You can also perform individual program actions right from here such as clone, create a new smart campaign, create a new local asset, create a new email program or completely delete the interactive webinar’s event program. In the next video, we will see how to actually go ahead and configure your interactive webinar event. Thanks for watching.