Design an Effective Interactive Webinar
Last update: July 11, 2024
- Topics:
- Events
CREATED FOR:
- Beginner
- User
Designing an effective Interactive Webinar is the first step in ensuring that the delivery of your webinar event is engaging and memorable. As a marketer, you have different objectives for delivering a webinar, such as showcasing your product to generate leads, evangelizing a concept or a technology to generate interest, delivering a workshop to engage leads, and more. Different objectives require different strategies to ensure that you deliver the webinar in an optimal fashion to suit the needs of the various audience segments to ensure that you have the right participation and engagement to reach your objectives.

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Marketo Engage
- Marketo Engage Tutorials
- Fundamentals
- Goals and strategy
- Organizational structure
- Migrating to Adobe Identity Management
- Content marketing
- Buyer personas
- Programs and campaigns
- Best practices to organize a new instance
- Best practices for creating foundational programs
- Personalize with tokens
- Implement a new instance - Tutorial
- Audit an inherited instance - Tutorial
- Programs and campaigns
- Email marketing
- Scheduled email
- Scheduled email walk-through
- Personalized newsletter
- Personalized newsletter walk-through
- Gated content offer
- Gated content offer walk-through
- A/B testing
- A/B testing walk-through
- Landing pages
- Landing pages walk-through
- Forms
- Email deliverability
- Email deliverability walk-through
- Triggered email
- Triggered email walk-through
- Lead nurturing
- Dynamic and predictive content
- Filtering email bot activities - Setup
- Cross-channel marketing
- Dynamic Chat
- Overview
- Product tour [2023]
- Product tour [2022]
- Go live in 15 minutes
- Setup and install
- Marketo integration
- User management
- Agent management
- Dialogue management
- Embed PDF in conversations
- Search in Stream Designer
- Capturing inferred attributes
- Dialogue preview
- Globalization of static content
- Conversational Forms
- Conversations SDK
- Reusable Flows
- Conversational Landing Pages
- Best practices to implement live chat
- Connect visitors to live agents
- Meeting bookings
- Drive GenAI-powered conversations
- Engagement report
- Sales Insight Actions
- Lead and data management
- Events
- Events walk-through
- Creating an event program
- Webinars
- Webinars walk-through
- Interactive Webinars Overview
- Interactive Webinars User and License Management
- Interactive Webinars Event Program Creation
- Interactive Webinars Event Program Overview
- Interactive Webinars Event Configuration
- Design an effective Interactive Webinar
- Interactive Webinars Event Delivery
- Interactive Webinars Post Event Insights and Actions
- On-Demand Webinars
- Reporting and analytics
- Integrations