DocumentationGenStudioUser Guide

GenStudio for Performance Marketing Products

Last update: Tue Oct 15 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Products in GenStudio for Performance Marketing leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content.

Products encompass all elements of a specific product, such as imagery, descriptions, and value propositions, to create a cohesive brand representation. Leveraging Adobe’s advanced AI technology, GenStudio for Performance Marketing guidelines—Brands, Products, and Personas—work together to generate compelling content that showcases the strengths of your products and ensures consistency across all messaging.

To view or modify a product:

  1. In the left navigation area, click Products.
  2. To view individual details or modify a product, click the Products action menu and select Open.
  3. Revise the product guidelines by clicking into a guidelines category text field.

See Add guidelines to learn how to add or modify a product in GenStudio for Performance Marketing.

Products guidelines

Individual product guidelines give GenStudio for Performance Marketing a clear picture of your products.

Product guidelines {width="600" modal="regular"}

These guidelines detail each guidelines category and related examples. The examples are sample inputs that shape the output of generated content. Use them to inform your Products guidelines.

The following table shows each category of Products guidelines and associated examples.

Guideline category
Description
Best practices
Product name
Refers to the services, solutions, or tangible goods that an enterprise offers to customers
Ensure product name is clear and enables user to easily understand the product offerings

Examples: “Photoshop” (SaaS company)
“Masters of Business Administration” (educational institution)
“Wealth Management Plan” (financial company)
“Home Essentials Decor” (retail)
Description
Brief, clear summary highlighting the product and its purpose
Use concise language to clear describe the product (1-2 sentences), providing clear context for potential users. Do not include detailed feature information or specifications.

Example: “Product XYZ is a versatile, cloud-based project management tool designed to help teams organize tasks, track progress, and collaborate seamlessly. Ideal for small businesses and large enterprises, XYZ provides a simple user-friendly interface for managing projects from start to finish.”
Value proposition
Clear summary (fewer than 10 sentences) explaining how the product solves a problem, delivers specific benefits, and provides value

Clearly define benefits/advantages of product emphasizing differentiation from competitors in compelling language.

Provide value propositions in list format with most significant value prop at beginning of list.

Examples: “Value propositions for XYZ:

  • Centralizes project management tasks in one intuitive platform, eliminating the need for multiple tools

  • Boosts team productivity by up to 30%

  • Seamlessly integrates with your favorite tools, ensuring a smooth workflow

  • Provides real-time updates and collaboration features, allowing teams to stay aligned”

Messaging Preferences
Clear summary of preferred communication styles that outlines how specific products should be communicated

Define unique messaging requirements for your products, focusing on the distinct communication style.

Provide specific messaging preferences in list (each list item 1-2 sentences).

Limit list to total of 20 sentences or fewer, ensuring most critical information is highlighted.

Example: “Messaging preferences for XYZ product:

  • Highlight the cutting-edge technology and innovative features of XYZ product.

  • Highlight the affordability and practicality of this product in a straightforward manner, focusing on the value for the money.

”

recommendation-more-help
28475a92-7296-4969-af5f-82e50c3f1519