GenStudio for Performance Marketing Products
Products in GenStudio for Performance Marketing leverage a deep understanding of product specifications, advantages, and differentiating factors to generate impactful content.
Products encompass all elements of a specific product, such as imagery, descriptions, and value propositions, to create a cohesive brand representation. Leveraging Adobe’s advanced AI technology, GenStudio for Performance Marketing guidelines—Brands, Products, and Personas—work together to generate compelling content that showcases the strengths of your products and ensures consistency across all messaging.
To view or modify a product:
- In the left navigation area, click Products.
- To view individual details or modify a product, click the Products action menu and select Open.
- Revise the product guidelines by clicking into a guidelines category text field.
See Add guidelines to learn how to add or modify a product in GenStudio for Performance Marketing.
Products guidelines
Individual product guidelines give GenStudio for Performance Marketing a clear picture of your products.
These guidelines detail each guidelines category and related examples. The examples are sample inputs that shape the output of generated content. Use them to inform your Products guidelines.
The following table shows each category of Products guidelines and associated examples.
| Guideline category | Description | Best practices |
|---|---|---|
| Product name | Refers to the services, solutions, or tangible goods that an enterprise offers to customers | Ensure product name is clear and enables user to easily understand the product offerings Examples: “Photoshop” (SaaS company) “Masters of Business Administration” (educational institution) “Wealth Management Plan” (financial company) “Home Essentials Decor” (retail) |
| Description | Brief, clear summary highlighting the product and its purpose | Use concise language to clear describe the product (1-2 sentences), providing clear context for potential users. Do not include detailed feature information or specifications. Example: “Product XYZ is a versatile, cloud-based project management tool designed to help teams organize tasks, track progress, and collaborate seamlessly. Ideal for small businesses and large enterprises, XYZ provides a simple user-friendly interface for managing projects from start to finish.” |
| Value proposition | Clear summary (fewer than 10 sentences) explaining how the product solves a problem, delivers specific benefits, and provides value |
Clearly define benefits/advantages of product emphasizing differentiation from competitors in compelling language.
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| Messaging Preferences | Clear summary of preferred communication styles that outlines how specific products should be communicated |
Define unique messaging requirements for your products, focusing on the distinct communication style.
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