Asset details
Adobe GenStudio for Performance Marketing stores approved content with rich metadata for discoverability and performance tracking.
Each asset (including experiences and templates) has associated details (metadata) that help to identify, track, use, and learn from content performance.
To view asset details:
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In Content, select an asset, experience, or template. Clicking on an asset opens a focused view of the asset.
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In the asset view, review the Details section on the right.
note tip TIP If the Details section is not visible, click the Information (i) icon. Asset details include metadata applied during the creation or upload process. Asset metadata types include system metadata and user-defined metadata.
Edit in Express
You can edit image assets (JPG or PNG) directly within GenStudio for Performance Marketing using Adobe Express. The Powered by Adobe Express Canvas provides convenient features to enhance your images without leaving the GenStudio application. You can easily remove backgrounds, apply generative fills, adjust effects, and crop images.
Criteria for enhancing images with the Edit in Adobe Express feature:
- Supported MIME types include
image/pngandimage/jpeg - The minimum image dimensions are 50x50 pixels
- The maximum image dimensions are 8000x8000 pixels
- The maximum size is 40MB (40,000,000 bytes)
To edit an asset with Express:
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In Content, select an image asset. Clicking on an asset opens a focused view of the asset.
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In the asset view, click the Edit in Adobe Express icon in the upper right.
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In the Powered by Adobe Express Canvas, use the Express controls on the left panel to enhance your image.
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When you are happy with the updated image, click Save a copy in the upper right.
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Select the file format—JPG or PNG—and click Save a copy.
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In the Save a copy of asset popup, update the Asset name.
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Select Same details as original asset to carry over the asset details to the new image.
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Expand the More details section to update the Campaign, Guidelines, and other metadata.
note tip TIP The more details that you provide, the more you experience the robust capabilities of GenStudio for Performance Marketing. Select one or more details from the list, or enter a new one where applicable, such as with keywords. Each detail you add appears below the list. Click xto remove a detail. -
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Click Save.
System metadata
Some asset metadata is automatically collected when an asset is uploaded. You cannot edit default system metadata.
Default metadata that is stored and captured for an asset include the file’s name, dimensions, source, and more.
Generated tags
When you store an approved asset in Content, GenStudio for Performance Marketing uses Adobe’s AI and machine learning capabilities to study the asset and apply tags based on the asset features. For example, a picture of a cat may result in attribute tags like pet photography or cat, and color tags that identify dominant colors in the picture. You cannot edit tags that are detected and automatically applied.
See Insights Attribute categories for detailed lists of image, video, and text features.
Generated content metadata
The information used to generate a new asset or experience becomes metadata, such as the prompt that was used. You cannot edit the prompt once the content is approved, but you can use it as a starting place for generating something new.
User-defined metadata
User-defined metadata adds marketing context to the asset’s content, allowing marketers to understand how to use and engage with the asset.
When you upload an asset, you can define a set of optional asset details that exist in GenStudio for Performance Marketing as metadata. Including more details can improve asset identification in searches and filtering.
Metadata details
The following table details the metadata (asset details) you can define when creating an asset.
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