Asset details
Adobe GenStudio for Performance Marketing stores approved content with rich metadata for discoverability and performance tracking.
Each asset (including experiences and templates) has associated details (metadata) that help to identify, track, use, and learn from content performance.
To view asset details:
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In Content, select an asset, experience, or template. Clicking on an asset opens a focused view of the asset.
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In the asset view, review the Details section on the right.
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If the Details section is not visible, click the Information (i) icon.
Asset details include metadata applied during the create or upload process. Asset metadata types include system metadata and user-defined metadata.
The following image asset contains system metadata describing the file type, size, and other characteristics, one user-defined keyword, and several AI-detected attributes and colors.
System metadata
Some asset metadata is automatically collected when an asset is uploaded, such as file type, size, dimensions, source, and more. Except for the file name, you cannot edit default system metadata.
Generated tags
When you store an approved asset in Content, GenStudio for Performance Marketing uses Adobe’s AI and machine learning capabilities to study the asset and apply tags based on the asset features. For example, a picture of a cat may result in attribute tags like pet photography or cat, and color tags that identify dominant colors in the picture. You cannot edit tags that are detected and automatically applied.
See Insights Attribute categories for detailed lists of image, video, and text features.
Generated content metadata
The information used to generate a new asset or experience becomes metadata, such as the prompt that was used. You cannot edit the prompt once the content is approved, but you can use it as a starting place for generating something new.
User-defined metadata
User-defined metadata adds marketing context to the asset’s content, allowing marketers to understand how to use and engage with the asset.
When you upload an asset, you can define a set of optional asset details that exist in GenStudio for Performance Marketing as metadata. Including more details can improve asset identification in searches and filtering.
To edit the user-defined metadata:
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In Content, select an asset, experience, or template. Clicking on an asset opens a focused view of the asset.
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In the asset view, review the Details section on the right.
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Click Edit details (pencil) to edit asset, experience, or template metadata.
The more details that you provide, the more you experience the robust capabilities of GenStudio for Performance Marketing. Select one or more details from the list, or enter a new one where applicable, such as with keywords. Each detail you add appears below the list. Click
xto remove a detail.
Metadata details
The following table details the metadata (asset details) that you can define when creating an asset.
Clicking on a campaign link takes you to the campaign’s overview page
Winter 2023North America, APAC, ItalySpanishGenerative context
The Generative Context section shows what information was used to generate the experience, such as the Prompt used during the Create process. This insight may help you to build even more successful variants.
Information may include:
Brand,Product, andPersonaparameters selected during the Create processSubject lineandPreheaderfor email experiencesHeadlineandBodyfor Meta ads
History
Expand the History section in an experience to view a timeline of approvals and activity. For example, an approved experience reveals the approval date, time, and approver:
Approved
December 10, 2024 at 6:00 PM by Username