Manage assets and experiences
Adobe GenStudio for Performance Marketing Content simplifies and enhances the management of brand-approved assets for use and reuse in your digital marketing journey.
Assets gallery
The Assets gallery shows an inventory of approved assets. The filter (funnel) icon above the left side of the table opens the Filter menu where you can select from many categories to filter the assets shown in the gallery. Click the search (magnifying glass) icon to use a keyword to find an asset.
The following shows a search on the term dog in the Assets gallery:
Assets location
By default, assets that you add to Content through the Create process or through upload are stored in the GenStudio assets repository. The GenStudio assets repository is a read-write repository in GenStudio for Performance Marketing. This means that you can save, edit, and delete assets in the GenStudio assets repository.
The Location list above the gallery on the right side allows you to select from connected Adobe Experience Manager (AEM) Assets Content Hub repositories. When you select an AEM repository, the gallery shows an inventory of assets from that repository, allowing you to leverage approved assets from these repositories as inputs for content creation. The filter options change to reflect the categories configured in AEM Assets Content Hub.
See Connect an AEM repository for guidance on adding your AEM Assets Content Hub repository to GenStudio for Performance Marketing.
The AEM repository is read-only, which means you cannot save drafts, new assets, or metadata to the AEM repository. All drafts and final updates for assets, experiences, and templates save to the GenStudio assets repository with new system metadata.
Assets management
In Content, Performance Marketing can easily store, retrieve, and manage their digital assets. By leveraging both the GenStudio assets repository and AEM repositories, users can ensure that their assets are well-organized and accessible for various marketing campaigns. This multi-repository approach provides flexibility and control over asset usage across environments, ensuring that only approved and up-to-date assets are used in marketing efforts.
Add assets
When adding assets to Content, they are by default stored in the GenStudio assets repository. The Add assets button is available only when the Location is the GenStudio assets repository.
To add one or more assets:
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In Content, click Add assets.
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In the Add your approved assets view, drop a file or files in the drop space. Optionally, you can select from local files using Browse or import files from Dropbox or Microsoft OneDrive.
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In the Add details section, select a Campaign name or enter a new name.
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To improve discoverability, add optional details such as Brand name, Personas, Region and Keywords in the More details section.
The more details that you provide, the more you experience the robust capabilities of GenStudio for Performance Marketing. Select one or more details from the list, or enter a new one where applicable, such as with keywords. Each detail you add appears below the list. Click
xto remove a detail.Any details you add apply to all the assets added in this action.
See Metadata details.
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Click Add assets.
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When the asset upload is completed, click Done.
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To view your new uploaded assets, click Refresh from the New assets available notification at the bottom of the Canvas.
Search content
The filter and search interface is quick and responsive, and provides a productive search-first experience. Each Content view provides Filter options to narrow your search for the ideal asset, experience, or template. For assets and experiences, you can select a campaign and specific guidelines, such as content made for a specific product.
There are filters based on keywords and attributes to narrow search results. For example, you may want to find an asset of a particular file type or subject matter to help you build a new experience for your campaign.
When searching for Experiences, you can use the Created by filter to limit the list to show only the experiences created by you or a specific person.
To search for content to reuse:
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In Content, select the Assets section.
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Select an asset repository from the Location list, or verify that you are looking at the correct asset repository.
GenStudio assetsis the default repository.note important IMPORTANT The Location list is available only when you connect to an AEM repository. -
Click Search (magnifying glass) to enter a keyword or description.
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Narrow your search by selecting a category from the Filter list. For example, if you are looking for a PNG file, click File format and choose PNG.
The more you narrow your search, the fewer filter options available. Click Clear all to remove all filters.
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Select an asset for a full view and a list of details.
Click Download (down arrow) to use the asset in your local workstation.