Manage assets and experiences
Adobe GenStudio for Performance Marketing Content simplifies and enhances the management of brand-approved assets for use and reuse in your digital marketing journey.
Content gallery
The gallery shows an inventory of approved assets, experiences, or templates depending on the selected view. The filter (funnel) icon above the left side of the table opens the Filter menu, where you can select from many categories to filter the content shown in the gallery. In the Assets view, click the search (magnifying glass) icon to use a keyword to find an asset.
The following shows a search on the term dog in the Assets gallery:
Search content
The filter and search interface is quick and responsive, and provides a productive search-first experience. Each Content view provides filter options to narrow your search for the ideal asset, experience, or template. For assets and experiences, you can select a campaign and specific guidelines, such as content made for a specific product.
There are filters based on keywords and attribute categories to narrow search results. For example, you may want to find an asset of a particular file type or subject matter to help you build a new experience for your campaign. Or you can filter content based on your username or the name of a team member:
- Uploaded by filter limits the Assets list to show only the assets uploaded by you or a specific person.
- Created by filter limits the Experiences list to show only the experiences created by you or a specific person.
To search for content to reuse:
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In Content, select the Assets section.
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Select an asset repository from the Location list, or verify that you are looking at the correct asset repository.
GenStudio assetsis the default repository.note important IMPORTANT The Location list is available only when you connect to an AEM repository. -
Click Search (magnifying glass) to enter a keyword or description.
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Narrow your search by selecting a category from the Filter list. For example, if you are looking for a PNG file, click File format and choose PNG.
The more you narrow your search, the fewer filter options available. Click Clear all to remove all filters.
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Select an asset for a full view and a list of details.
Click Download (down arrow) to use the asset in your local workstation.
Location
By default, assets that you add to Content through the Create process or through upload are stored in the GenStudio assets repository. The GenStudio assets repository is a read-write repository in GenStudio for Performance Marketing. This means that you can save, edit, and delete assets in the GenStudio assets repository.
The Location list above the Assets gallery on the right side allows you to select from connected Adobe Experience Manager (AEM) Assets Content Hub repositories.
When you select an AEM repository, the gallery shows an inventory of assets from that repository, allowing you to leverage approved assets from these repositories as inputs for content creation. The filter options change to reflect the categories configured in AEM Assets Content Hub.
See Connect an AEM repository for guidance on adding your AEM Assets Content Hub repository to GenStudio for Performance Marketing.
The AEM repository is read-only, which means that you can access the content but you cannot save drafts, new assets, or metadata to the AEM repository. All drafts and final updates for assets, experiences, and templates save to the GenStudio assets repository with new system metadata.
Assets management
In Content, you can easily store, retrieve, and manage your digital assets. By leveraging both the GenStudio assets repository and AEM repositories, you can ensure that your assets are well-organized and accessible for various marketing campaigns. This multi-repository approach provides flexibility and control over asset usage across environments, ensuring that only approved and up-to-date assets are used in marketing efforts.
The following table lists the management tasks available for assets, experiences, and templates:
Add assets
When adding assets to Content, they are by default stored in the GenStudio assets repository. The Add assets button is available only when the Location is the GenStudio assets repository.
To add one or more assets:
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In Content, click Add assets.
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In the Add your approved assets view, drop a file or files in the drop space. Optionally, you can select from local files using Browse or import files from Dropbox or Microsoft OneDrive.
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In the Add details section, select a Campaign name or enter a new name.
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To improve discoverability, add optional details such as Brand name, Personas, Region and Keywords in the More details section.
The more details that you provide, the more you experience the robust capabilities of GenStudio for Performance Marketing. Select one or more details from the list, or enter a new one where applicable, such as with keywords. Each detail you add appears below the list. Click
xto remove a detail.Any details you add apply to all the assets added in this action.
See Metadata details.
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Click Add assets.
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When the asset upload is completed, click Done.
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To view your new uploaded assets, click Refresh from the New assets available notification at the bottom of the Canvas.
Download assets
To download an asset:
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In Content, select an asset or template. Clicking on an asset opens a focused view of the asset.
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In the asset view, click the Download icon (arrow pointing down) in the upper right.
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The download begins placing a copy of the asset in your default download location.
Delete assets
To delete an asset:
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In Content, select an asset, experience, or template. Clicking on an asset opens a focused view of the asset.
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In the asset view, click Delete (trash can) in the upper right.
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In the Delete asset popup, verify the asset and click Delete.
Export for activation
You can export an approved experience for activation in a format compatible with your target channel.
To export an experience:
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In Content, select an experience. Clicking on an experience opens the details view or click the shortcut menu (
...). -
Click Export for activation (box with arrow pointing out).
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In the Export for activation popup, select one of the available formats:
- Email:
HTML,CSV - Meta and display ads:
HTML,JPEG,PNG
- Email:
See Activation.
Edit in Express
You can edit image assets (JPG or PNG) directly within GenStudio for Performance Marketing using Adobe Express. The Powered by Adobe Express Canvas provides convenient features to enhance your images without leaving the GenStudio application. You can easily remove backgrounds, apply generative fills, adjust effects, and crop images.
Criteria for enhancing images with the Edit in Adobe Express feature:
- Supported MIME types include
image/pngandimage/jpeg - The minimum image dimensions are 50x50 pixels
- The maximum image dimensions are 8000x8000 pixels
- The maximum size is 40MB (40,000,000 bytes)
To edit an asset with Express:
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In Content, select an image asset. Clicking on an asset opens a focused view of the asset.
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In the asset view, click the Edit in Adobe Express icon in the upper right.
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In the Powered by Adobe Express Canvas, use the Express controls on the left panel to enhance your image.
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When you are happy with the updated image, click Save a copy in the upper right.
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Select the file format—JPG or PNG—and click Save a copy.
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In the Save a copy of asset popup, update the Asset name.
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Select Same details as original asset to carry over the asset details to the new image.
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Expand the More details section to update the guidelines and other metadata.
note tip TIP The more details that you provide, the more you experience the robust capabilities of GenStudio for Performance Marketing. Select one or more details from the list, or enter a new one where applicable, such as with keywords. Each detail you add appears below the list. Click xto remove a detail. -
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Click Save.