Adobe GenStudio for Performance Marketing Activate
GenStudio for Performance Marketing Activate is where you prepare and send ad experiences to paid ad channels, such as Meta or LinkedIn. Activation takes an approved ad experience and its assets, applies the setup a specific channel requires, then directly delivers it to that channel in an inactive, off status. From there, you can do a final review in the channel’s own ad manager before your ad goes live.
Activate delivers your experience directly to the channel, so you don’t need to export files or manually upload them to the channel’s own ad manager.
A GenStudio system manager or editor must connect the ad account for each paid ad channel before you can activate an ad experience to that channel.
Activate capabilities
Use Activate to prepare ad experiences for their target paid ad channels. Activate experiences in bulk across multiple paid ad channels in a single activation table. Then, manage your activations to see the status and details of every activated experience.
Activate approved experiences from Content
Select one or more approved, published experiences from Content, or start from the Activate landing page. Unlike earlier versions of Activate, a single activation table can include experiences for multiple paid ad channels at once, organized by ad format and channel.
Configure ad and platform setup details
Each row in the activation table represents one ad. Approved creative assets, headlines, and body copy are locked because they already went through review and approval. You can edit the remaining fields, such as call-to-action text, destination URL, and platform setup details like the ad account, campaign, and ad set. Edit fields for one row at a time, or select multiple rows to edit shared fields in bulk.
Review and publish your experiences to their ad channels
Confirm that every row shows Ready to Activate. Activate flags missing or invalid fields, incompatible calls to action, and duplicate tracking IDs as Needs Attention. When every row is ready, click Send to Platform to publish all ads in the table. Activate reports each ad’s status in near real time, and successfully published ads include a deep link to the ad in the destination platform’s native ad manager. Failed ads return an error message and can be retried.