Manage activations

Last update: April 14, 2025

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  • User

Activate offers a centralized view of each ad channel’s activation status, including Published (successful), Failed (unsuccessful), and Publishing (pending) activations. The Activated Experiences view displays all activations for one connected channel ad account.

Activate organizes activated experiences by ad channel. Click View on the channel tile. The Activated experiences view for the selected channel opens. This view lists experiences by name and orders them by activation date. If your organization has not activated experiences for that channel, the product tile does not include the View button.

Activated experience view

This view lists activations by experience name in descending chronological order (most recent listed first).

The following table lists the attributes that define each experience.

AttributeValue
Experience nameName of the experience in GenStudio for Performance Marketing
This name identifies the experience in Content
Ad nameName of the ad in the ad channel
Publish dateDate that the ad experience was successfully published
Uses month-day-year format
Published byName of the GenStudio for Performance Marketing user who activated the experience
RegionsGeographic region in which the experience is launched
StatusStatus of the selected ad experience
Values include Failed, Published, and Publishing

Use Search (magnifying glass) or scroll the experience list to find an activation by experience name.

Click on the activation to open a focused view of activation details.

Details view

From the Activated experiences view, click on an activation. The read-only Activation details view captures the defining details of an activated experience, including failed activations. This view includes information derived from both GenStudio for Performance Marketing and the ad channel.

  • Publication time and date: Time and date of publication from the ad channel manager
  • Ad ID: ID assigned by the paid channel and used for tracking. Click the Open button adjacent to this field to view the published ad in Meta Ads Manager
  • Creative details: The selected image assets, texts, and metadata assigned during the GenStudio for Performance Marketing activation workflow
  • Channel setup: The paid channel accounts used to activate the ad experience

The Details view of a failed activation includes the reason for failure.

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