Attributes overview

The Insights Attributes view shows a list of attributes used in ad campaigns for the selected channel account.

The Attributes table is organized using the Attribute name. You can toggle between the list types using the Images button and the Video button. Click the settings (cog) icon above the right side of the table to toggle the viewable columns.

The filter (funnel) icon above the left side of the table opens the Filter menu where you can select from the Account and Attribute category to filter the attributes in the table. The following example shows a list of attributes in the Lighting Condition category. Click Reset to clear all filter selections.

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Click the download (arrow pointing down) icon above the right side of the table to download a CSV file based on the viewable table. The download automatically begins and places the CSV file in your default download location. Some tables may have multiple pages, which you can see below the right side of the table. The CSV file includes data from all pages of the table.

Attribute details

Attributes help to identify assets by their inherent details, such as color, composition, visual elements, and other properties.

In the attribute details view, you can see which experiences use the selected attribute. Details include total attribute performance and a breakdown of the performance metrics related to each experience.

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GenStudio for Performance Marketing detects certain features and applies the appropriate attribute to an asset or experience as a tag. See Categories to see examples of these tags. To see all the attributes associated with an experience, click the settings (cog) icon above the right side of the table to select the Attributes column.

Categories

An attribute category is a classification group that organizes related attributes that share a common characteristic. These categories help streamline the discovery, identification, and understanding of specific attributes by providing greater context and facilitating their application and use.

GenStudio for Performance Marketing uses Adobe’s AI and machine learning capabilities to study images, videos, and text and apply Asset attributes based on a probability of correctness.

The detected attributes list for an asset is not exhaustive. Assets that contain a rich set of features may be limited to the three most dominant features identified by the AI. For example, the following illustration contains several detected image attributes, including multiple objects, foreground and background colors.

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Attribute performance

Insights metrics can help you evaluate which attributes inspire more customer engagement.

The following table provides definitions and insights for key digital marketing metrics in the Attributes table view. Each metric includes a brief definition as it relates to an asset, how the metric is calculated, and one or more insights to help understand its significance and impact on an ad campaign.