Connect channel ad account

The first time you open Insights, you may see a banner to guide you to connect Adobe GenStudio for Performance Marketing with a channel account.

This connection enables GenStudio for Performance Marketing to receive statistical data from your active marketing campaigns, assets, and experiences. Initially, GenStudio for Performance Marketing ingests the last 6 months of data so that you have the tools to analyze the latest data and take action.

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Data Ingestion and Retention Policy

GenStudio for Performance Marketing retains channel data for 13 months. This retention policy includes the 6 months of data ingested during the initial connection, ensuring comprehensive historical data analysis and reporting.

Meta ads connect

Prerequisites:

  • Facebook/Meta ads account
  • Access to Meta ads account with View performance permission level for accessing reports and viewing ads
  • Remove any pop-up blockers in your browser

To connect a Meta ads account in GenStudio for Performance Marketing:

  1. In Insights, click Connect a channel account in the banner or click the Add accounts button (person shape with plus sign) in the upper right corner.

    You may be directed to log in to Facebook. Facebook is the only available option at this time.

  2. Log in to your Facebook account.

    You may have to remove the pop-up blockers, and then use Refresh to try again.

  3. In the Reconnect pop-up (Meta to Adobe symbol), verify the account information and click Reconnect.

    Reconnect brings GenStudio for Performance Marketing back into view.

  4. In the Connect a Meta ads account view, select one or more of your ad accounts and click Connect account.

    An Account successfully connected banner appears at the bottom of the Insights page. It may take a few minutes for your data to become available.

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