Adobe GenStudio for Performance Marketing Insights
Adobe GenStudio for Performance Marketing Insights provides advanced analytics and insights into content performance that can help you make data-driven decisions.
From the Insights dashboard, you can:
- Identify the most effective content: Pinpoint which content performs best for different audiences and tailor future content or campaigns for trending preferences.
- Optimize low-performing content: Find content that is not performing well and use the integrated generative AI to create variations immediately, potentially improving its effectiveness without starting from scratch.
- Revitalize high-performing content: Take successful content and tweak it to refresh the experience for the audience or adapt hero content for use in new campaigns, potentially extending its lifecycle and performance.
Dashboard
The Insights dashboard has a configurable table for each content type: Channels, Experiences, Assets, and Attributes.
Each view displays a corresponding table, which you can search by keyword, filtering, and date range. You can click the settings (cog) icon above the right side of the table to toggle the viewable column types. The Summary row may show totals or averages of a column.
Experiences, Assets, and Attributes include a gallery view that enables you to scan and sort assets using cards with an image or video thumbnail. There is an option to display one of three key metrics on each card: Click-through rate, Cost per click, and Spend.
Channels
The Insights Channels view is the default view and shows a list of active campaign details, such as objectives, budget, launch date, and activity. Be sure to connect a channel account so that GenStudio for Performance Marketing begins receiving your statistical data.
Experiences
The Insights Experiences view concentrates on evaluating the effectiveness of an experience. The Experiences view enables you to analyze an experience’s metrics based on its ad placement within a specified date range. By clicking on an Ad name, you can view the ad performance metrics, performance by ad placement, and attributes.
Assets
The Insights Assets view is designed to help you analyze the performance of assets. You can identify attributes of an asset that contribute to improving a selected metric, such as clicks or impressions.
Clicking on an asset provides further context about its performance across different experiences:
In the asset details view, the left side shows a thumbnail of the asset and a list of attributes. There are three highlighted metrics: Click-through rate, Cost per click, and Spend. The performance highlights show how actual values (solid line) compare to the average value (dotted line) over the selected time period (default is Last 30 days).
Attributes
Content attributes help to identify assets by inherent details, such as color, tone, composition (such as subject, fonts, visual elements), and other key components. Attributes are often the least measured and analyzed set of content information.
The Insights Attributes view can help you investigate and identify which attributes perform better with certain audiences, channels, regions, and can help you to highlight seasonal trends. With these insights, you can use performant attributes to create variants, target a specific audience, or experiment with different campaign strategies.