Channels overview

The Insights Channels view shows a list of campaigns for the connected channel ad account.

The Channels table is organized using the channel-based ad campaign. Click the settings (cog) icon above the right side of the table to toggle the viewable columns. The filter (funnel) icon above the left side of the table opens the Filter menu where you can select from the Account, Status, and Objective lists to filter the campaigns in the table.

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When you select a campaign, the Experiences tab opens to a list of ad names associated with that campaign, which allows you to identify which experiences have contributed to its overall success.

Objectives

At the time that you created a campaign with Meta ads, you may have selected an objective that aligned with your business goals. There are six objectives from Meta ads visible in GenStudio for Performance Marketing:

Channel performance

Depending on your performance goals, Insights metrics can help you evaluate whether you are achieving your objective.

For example, if awareness is your objective, then an increase in the rate of impressions may indicate that you are expanding your reach. To understand if that is achieving your objective, you could look at metrics that indicate your content is engaging, such as clicks or video plays. How effectively is your audience interacting with your content?

The following table provides definitions and insights for key digital marketing metrics in the Channels view. Each metric includes a brief definition as it relates to Channels, how the metric is calculated, and one or more insights to help understand its significance and impact on marketing campaigns.