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GenStudio for Performance Marketing release notes

Last update: Fri Nov 15 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

This release information details the latest updates to the GenStudio for Performance Marketing application.

2024.11.14 latest

New features

Added support for rich media templates, enabling customers to reuse of assets that have already published through their own managed content channels.

Fixes and enhancements

  • When resized in a browser other than the one used to generate the initial content, drafts now load as expected.

  • All characters are now represented correctly in exported HTML.

  • The buttons on the Content Experiences Export popup are no longer truncated in certain languages.

  • Display ads created with templates sized at 50x50 are now exported in the expected image size. Previously, exported PNG files were exported at double the expected dimensions.

  • Template errors that occurred when Display ads were resized are now resolved.

Localization

This release includes improvements to localization throughout the UI, including:

  • All strings the Content Upload asset popup are now correctly localized.
  • All tooltips in Content Assets view Search field are localized.
  • When replacing an existing image in an email variant on the Create Canvas, the Select from Content view is now localized.

2024.11.07

Fixes and enhancements

  • The Save in progress spinner is no longer displayed when a user clicks Upload New Image then cancels the operation before upload completes.

  • Experience titles are now created correctly during experience regeneration.

  • Issues with flickering scrollbars during draft loading have been resolved.

  • The View documentation link in the Content Add your approved template popup now works as expected.

  • Deleting an image from the prompt drawer during a resize operation no longer results in an error.

  • Selecting Delete from the Create action menu (…) now works as expected.

  • Users can now control all Meta ad template interactive elements by keyboard alone.

  • Added extraction of image dimensions from template image fields to Display ad templates. Smart crop requests are now sent for the actual dimension of the image and not the entire template. 

  • Localized the Zoom to fit to screen string in generated email and Meta ads.

  • The Create prompt drawer now closes as expected when a user clicks away.

  • Meta ads export now includes the selected call-to-action label as expected.

  • Brand score is now updated and retained as expected for regenerated experiences.

  • HTML export of Meta ads and display ads no longer include wrapper div and chrome elements.

  • Issues with email draft rendering during publishing are now resolved.

  • The Canvas Brand button is now disabled when a brand score is not generated.

  • The Facebook/Instagram toggle on the Canvas action bar now updates experience renderings as expected when the ReadOnly Canvas setting is enabled.

Image regeneration

  • Resizing multiple Meta ad variants now works as expected. Previously, the Canvas did not display regenerated variants, but remained blank.

  • Fragment regeneration now works as expected for resized experiences.

  • Regenerating Meta ad images after resizing them no longer results in an error. Previously, resizing images before regeneration changed the channel metadata from meta to facebook.

2024.10.31

New features

  • The Content search filter now supports search by color tag.

  • The Create Canvas now displays character counts for email fragments.

Fixes and enhancements

  • Missing screen reader labels have been added to mobile and desktop view elements.

  • The Create Canvas email subject line and pre-header text areas are now dynamic in height.

  • Layout issues with email borders have been resolved.

  • Keyboard focus now works as expected on the Content Delete button. Previously, this button could not be reached or operated by the keyboard. 

2024.10.14 General Availability release

This release introduces Adobe GenStudio for Performance Marketing, a generative AI-based application that accelerates the planning, development, and analysis of marketing campaigns. GenStudio for Performance Marketing empowers marketing teams to create on-brand, multi-channel content for ads, emails, and campaigns while providing real-time insights to optimize content performance.

Features

Major product features include:

Create introduces the Canvas, which offers a structured prompting experience that enables content editors to quickly generate content and variants. System managers train the product on organizational brand guidelines. Create ensures all AI-generated content aligns with your brand guidelines—branding, customer personas, and product descriptions—and streamlines the production of high-impact, brand-consistent marketing content.

Content stores curated, brand-compliant approved assets and experiences. GenStudio for Performance Marketing users can easily find, edit, repurpose, and share approved assets, reducing the need to recreate content from scratch for every campaign.

Reviews and Approvals establishes a framework for stakeholders to review and approve generated variants before saving to Content or exporting.

Campaigns organizes and manages marketing campaigns, ensuring streamlined execution and tracking. Collaborators can visualize, plan, and track campaigns to manage multiple initiatives effectively and ensure timely delivery.

Insights offers real-time assessment of content performance, helping marketers optimize their strategies and make data-driven decisions.

GenStudio for Performance Marketing integrates with other Adobe Experience Cloud products including Adobe Express and Adobe AEM Assets.

Additional information

See the following helpful resources:

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