GenStudio for Performance Marketing guidelines
GenStudio for Performance Marketing guidelines—Brands, Products, and Personas—can be either uploaded or manually added to GenStudio for Performance Marketing, allowing users to establish brand guidelines that capture the essence of a brand’s identity.
The following guidelines help ensure that any AI-generated content is tailored to align with brand identity and accessibility specifications, enabling effective personalization of content:
- Default channel guidelines for Brands based on industry best practices and individual platform specifications
- User-defined guidelines for Brands, Products, and Personas
- Platform guidelines for channels such as Meta, LinkedIn, and more
- Americans with Disabilities Act (ADA) accessibility guidelines
Guidelines help ensure that any AI-generated content is tailored to align with the unique brand identity, enabling effective personalization of content.
To create compelling marketing content using GenStudio for Performance Marketing, start by building a comprehensive brand profile by adding Brands, Products, and Personas.
See Add guidelines to learn how to add Brands, Products, and Personas.
Capabilities
GenStudio for Performance Marketing guidelines:
- Define the complexities of your brand identity
- Create the base repository of information—for discrete elements such as logos and fonts, pixel spacing, and the subtlety of messaging guidelines—that the generative AI uses to create content
- Ensure that your defined brand identity informs the creation of each piece of content
- Operate as a brand identity framework that is checked against with each piece of generated or validated content
- Implements ADA accessibility and platform guidelines for generated variants
By incorporating brand, product, and persona data into GenStudio for Performance Marketing, you can improve the quality of AI-generated content, ensuring a comprehensive and tailored brand identity.
Use cases
Brands, Products, and Personas guidelines enable two main use cases to ensure that any generated content adheres to a brand’s desired representation:
- Content generation in Create or Content
- Brand validation, which happens as part of the content creation process
Content checks
In collaboration with Adobe’s generative AI functionality, Brands, Products, and Personas play a crucial role in ensuring that all your GenStudio for Performance Marketing content aligns with your brand identity.
GenStudio for Performance Marketing conducts brand validation and content checks, including ADA accessibility standards and platform standards, and provides a checklist for generated content to highlight improvement areas.
See Brand validation.