Add guidelines

Last update: March 18, 2025

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Brands, Products, and Personas are user-defined guidelines in GenStudio for Performance Marketing that ensure any AI-generated content is customized to align with brand identity, enabling effective personalization of content.

See the guidelines overview.

Adding guidelines to GenStudio for Performance Marketing is an important step in the creation process. Guidelines inform the content creation process, along with user-defined prompts, accessibility and content checks, and Adobe generative AI technology, to craft impactful assets.

Guidelines can be user-defined or exist as default guidelines, such as the default Brand channel guidelines.

When creating variants from a template with pre-defined guidelines—Brands, Personas, or Products—these guidelines apply to the variants. You can change them if desired.

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Add Brands

To add a Brand, upload a brand guide or manually create a brand by selecting guidelines and entering your brand details. Publish a Brand to Content to make it available for use in future content generation.

In the left navigation area, click Brands from the Shared list. In the Brands panel, select Add brand.

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Each brand operates independently with no hierarchical relationships. To create sub-brands under a parent brand, include the parent brand’s information during the creation process.

Upload a brand

You can upload your own brand guidelines documents—up to three PDF or DOC files—to GenStudio for Performance Marketing to automatically create a brand.

See Brands.

To upload brand documents:

Select the Add brand button.
Choose Upload PDFs and enter a brand name in the Choose a way to add your brand popup.
Select Continue.
Browse and attach or drag in your brand guidelines documents to the Add your brand popup.

You can attach up to five PDF files for a maximum of 500 MB.
Select Add brand.

Using Adobe’s generative AI technology, GenStudio for Performance Marketing extracts information from your uploaded documents and begins building your brand. You see brand information, such as brand voice, channel, and image guidelines, populate as each guideline from your brand documents is assembled.

The view for your new brand opens, showing the brand guidelines details extracted from your documents. A popup notifies you “Your brand is ready to review” and reminds you to review the extracted content and make any necessary edits.

Manually add brand

You can manually add brand details, instead of uploading existing brand documents, to populate a new brand.

To manually add a brand:

Select the Add brand button.
Choose Upload manually and enter a brand name in the Choose a way to add your brand popup.
Select Add brand.

A new blank brand is created and displayed.
Populate various brand info, guidelines, and imagery to build out your brand in the appropriate sections (tab views across the top).

You can add guidelines directly from your new brand’s homepage view or you can add them in the individual tabbed sections (which include informative View examples tooltips to guide you) at the top.
- When to use this brand: Click Add (or click into the text field to change existing text) and enter overview and usage information about the brand. Click Save changes.
- Brand voice guidelines: Add applicable information in each guidelines field.
- Image guidelines: Click Add category to add guideline categories such as “General art guidelines” or “Product photography”. Populate guidelines into each added category.
- Channel guidelines: Click into each available channel and add appropriate guidelines.
- Logos: Click Add logo to drag-and-drop or browse to upload a logo.
- Colors: Click Add color to use a hex or RGB color code, or the color picker, to add individual colors.

To see your created Brands, click the back arrow near the top of the Brands panel to navigate back to the Brands home.

You do not have to publish your Brand to make the information accessible. Any manually added information is available immediately after it is added. For others in your organization to use the Brand info in GenStudio for Performance Marketing, you must publish it. A created Brand is in draft form until published.

Publish brand

Before publishing a Brand draft, click through all the guidelines sections to review all the populated information. Make changes to the brand guidelines as needed.

In Brands, any draft or published Brands appear as tiles. A status badge–Published or Draft—and the last time the brand was modified is displayed at the bottom of each tile.

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If you want to see only brands you created, select Created by you from the Brands filter (funnel icon).

To publish a Brand draft:

In the left navigation area, click Brands.
Click to open an existing Brand draft.
Click the Publish button (available for drafts only).
In the Publish brand popup, verify who has access to view and use the published Brand.
In the Publish brand popup that appears, select Publish.

The popup confirms the brand is published—“{Brand} is now ready”.
Click Done to exit the popup.

The brand shows a green dot and “Published” adjacent to the name, and a Edit brand button appears in place of the Publish button.

To unpublish a published brand, click the brand to open it and click Unpublish from the actions menu (three dots icon).

The published brand is now available for use in Create and Content.

Manage Brands

In the Brands home, you can click to open an already-created brand to manage or publish it.

To view brand information, click Brands in the left navigation area and click to open an existing brand.

To modify a brand in the Brands view:

In Brands, click to open a defined brand.
To view individual details or modify guidelines, click Brand voice guidelines, Image guidelines, Channel guidelines, Logos, or Colors at the top.
To rename an existing brand, click into the title and enter a new title.
To duplicate an existing brand, select Duplicate from the Brands action menu.
1. Enter a brand name in the Duplicate brand popup and click Duplicate brand.
  
  The popup confirms the brand is duplicated—“New brand created”. The duplicated brand is initially in Unpublished mode.
2. Customize the duplicated brand and then publish it to make it available for use.
To delete a brand, select Delete from the Brands action menu.

Add Personas

To add a persona, upload a persona guide or manually create a persona by selecting guidelines and entering your persona details.

In the left navigation area, click Personas from the Shared list. In the Personas panel, select Add Persona.

You can add a Persona in GenStudio for Performance Marketing to help target the content you create to your ideal audience.

See Personas.

Upload a persona

You can upload your own persona documents to populate new personas.

See Personas.

Select the Add persona button.
Choose Upload files and enter a persona name in the Choose a way to add your persona popup.
Select Continue.
Browse and attach or drag in your persona guidelines documents to the Add your persona popup.

You can attach up to five PDF or DOC files for a maximum of 500 MB.
Select Add personas.

Using Adobe’s generative AI technology, GenStudio for Performance Marketing extracts information from your uploaded documents and begins building your persona. As each guideline from your persona documents is assembled, you will see details such as persona voice, channel, and image guidelines populate.

The view for your new persona opens, showing the persona guidelines details extracted from your documents. A popup notifies you “Your persona is ready to review” and reminds you to review the extracted content and make any necessary edits.

Manually add persona

You can manually add persona details, instead of uploading existing persona documents, to populate a new persona.

To manually add a persona:

Select the Add persona button and choose Add manually.
Click Continue.

You can populate various optional guidelines and imagery to build out your persona.
Click New persona name and enter a name for the Persona.
Add information about your Persona in the Description section.
Click into Description and enter a description of this Persona.
Click into Messaging preferences and enter messaging details for the Persona.
To edit the thumbnail, hover over the image thumbnail and from the actions menu select Edit thumbnail.
1. Choose an image from the gallery in the Gallery tab or upload a new image in the Upload tab.
  
  You can also delete or crop an existing thumbnail image in the Upload tab.
2. Click Use image.
To edit the cover image, hover over the cover and from the actions menu select Edit cover.
1. Choose an image from the gallery in the Gallery tab or upload a new image in the Upload tab.
2. Click Use image.
3. To reposition the cover image click Reposition from the action menu, drag the image into the desired position, and click Save.
To see your created Personas, click the back arrow near the top of the Persona view to navigate back to the Personas home.

Manage Personas

In Personas home, you can open an already-created Persona to edit or review it, or delete a persona from the list:

Select Open from the Personas action menu to revise and review an existing persona.
Select Delete from the Personas action menu to Delete a persona.
Select Rename from the Personas action menu to Rename a persona.

Add Products

To add a product, upload a product guide or manually create a product by selecting guidelines and entering your product details.

In the left navigation area, click Products from the Shared list. In the Products panel, select Add product.

Add a Product

You can include a Product in GenStudio for Performance Marketing to better tailor the content you create for a specific product.

See Products.

Upload a product

You can upload your own product documents to populate new products.

See Products.

Select the Add product button.
Choose Upload files and enter a product name in the Choose a way to add your product popup.
Select Continue.
Browse and attach or drag in your product guidelines documents to the Add your product popup.

You can attach up to five PDF or DOC files for a maximum of 500 MB.
Select Add products.

Using Adobe’s generative AI technology, GenStudio for Performance Marketing analyzes your uploaded documents to construct your product profile. As each guideline from your product documents is processed, you’ll see information such as product descriptions, value propositions, and messaging preferences populate.

The view for your new product opens, showing the product guidelines details extracted from your documents. A popup notifies you “Your product is ready to review” and reminds you to review the extracted content and make any necessary edits.

Manually add product

You can manually add product details, instead of uploading existing product documents, to populate a new products.

To manually add a product:

Select the Add product button and choose Add manually.
Click Continue.

You can populate various optional information to build out your product.
Click New product name and enter a name for the product.
Add information about your product in the Description section.
Click into Description and enter a description of this Product.
Click into Value proposition and enter value proposition details to correctly position your Product.
Click into Messaging preferences and enter messaging details for the product.
To edit the thumbnail, hover over the image thumbnail and from the actions menu select Edit thumbnail.
1. Choose an image from the gallery in the Gallery tab or upload a new image in the Upload tab.
  
  You can also delete or crop an existing thumbnail image in the Upload tab.
2. Click Use image.
To edit the cover image, hover over the cover and from the actions menu select Edit cover.
1. Choose an image from the gallery in the Gallery tab or upload a new image in the Upload tab.
2. Click Use image.
3. To reposition the cover image click Reposition from the action menu, drag the image into the desired position, and click Save.
To see your created Products, click the back arrow near the top of the Product view to navigate back to the Products home.

Manage Products

In Products home, you can open an already-created Product to edit or review it, or delete a product from the list:

Select Open from the Products action menu to revise and review an existing product.
Select Delete from the Products action menu to Delete a product.
Select Rename from the Products action menu to Rename a product.

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