DocumentationGenStudioUser Guide

GenStudio for Performance Marketing Personas

Last update: Tue Oct 15 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Personas provide an authentic portrayal of your customer segments, encompassing their information, interests, pain points, preferences, and behavioral traits.

GenStudio for Performance Marketing leverages the power of guidelines—Brands, Products, and Personas—and Adobe’s generative AI technology to curate personalized marketing content for your target customers.​

To view or modify a persona:

  1. In the left navigation area, click Personas.
  2. To view individual details or modify a persona, click the Personas action menu and select Open.
  3. Revise the personas guidelines by clicking into a guidelines category text field.

See Add guidelines to learn how to add or modify a persona in GenStudio for Performance Marketing.

Personas guidelines

Individual persona guidelines give GenStudio for Performance Marketing a clear picture of your Personas.

Persona guidelines {width="600" modal="regular"}

These guidelines detail each guidelines category and related examples. The examples are sample inputs that shape the output of generated content. Use them to inform your own Personas guidelines.

The following table shows each category of Personas guidelines and associated examples.

Guideline category
Guideline examples
Best practices
Persona name
Represents a specific audience segment for which generated marketing materials are tailored
Add clear and concise persona name.

Examples: “CMOs of Retail”, “Prospective Nursing Students”, “New Savings Acct Clients”
Description
Brief summary defining key characteristics, needs, and behaviors
Use concise language to clearly describe persona and unique audience segmentation (1-2 sentences).

Focus on what drives this audience segment (needs, core traits, etc.)

Keep description succinct and void of deep demographic data or extra information.
Messaging Preferences
Clear summary of preferred communication styles that resonate with a specific persona

Define unique messaging requirements and motivations of persona, focusing on how persona prefers to receive and interact with communications.

Provide specific messaging preferences in list (each list item 1-2 sentences).

Limit list to total of 10 sentences or fewer, ensuring most critical information is highlighted.

Example: “Messaging preferences for tech savvy professional:

  • Prefers concise, jargon-free communication.

  • Responds positively to data-driven insights and actionable advice.

  • Prefers visuals such as infographics and charts to quickly grasp complex information.

  • Values transparency with honest, straightforward approach.

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