Create a Meta ad experience
This tutorial demonstrates how to generate branded Meta ad experiences using GenStudio for Performance Marketing Create (paintbrush icon in the left navigation area).
Before you begin generating a Meta ad experience, it is important to incorporate guidelines in GenStudio for Performance Marketing and become familiar with the basics of creating a prompt.
Choose a template
To get started generating a new Meta ad experience, use an available template to provide the framework for your content. See Best practices for templates for information about supported Meta ad aspect ratios.
To choose a Meta ad template:
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In Create, click Meta ads in the “What do you want to create today?” section.
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Use the search option, adjacent to Filter, to find a specific Meta ad template.
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Click to select a template and click Use.
This action opens the Canvas, which is the central hub for content creation.
Add parameters
Adding guidelines and assets in Parameters in the prompt drawer enhances the content generation process and is a crucial step in preparing to generate a Meta ad.
If you are using a template with pre-defined guidelines—Brands, Personas, or Products—these guidelines apply to your variants. You can change them if desired.
To add parameters and assets:
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Click the Parameters icon to expand the prompt drawer.
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In the Parameters section, select guidelines—Brands, Personas, and Products—to inform content creation.
If there are no brands, personas, or products available from these menus, add guidelines to your GenStudio for Performance Marketing.
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Add content for use in the experience and to influence content generation:
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Click Select from Content to select assets (images) from your Content repository, filter and select one or more images.
To use assets from a connected AEM Assets Content Hub repository, choose a repository from the Location dropdown menu. Filter and select one or more images.
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Or, drag and drop assets into the Select from Content section to upload one or more new assets.
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Click Use.
When you are done adding parameters, you can collapse the prompt drawer by clicking the Parameters icon again.
Enter a prompt
After guidelines are selected, craft a prompt using natural language to start generating content for your new Meta ad experience. Detailed prompts yield higher quality output than vague or ambiguous prompts.
See Write effective prompts to learn more about writing prompts.
To enter a prompt:
- Enter a prompt in the “Describe the experiences you want to generate” prompt box.
- Click Generate.
By default, four variations—all fueled by the prompt, guidelines, and content you added—are generated and shown in the Canvas.
Generated content loads progressively—as each section of the Meta experiences are generated they appear in the Canvas. See Meta experiences to learn how those changes are loaded in the Canvas.
Choose Meta ads channel
When generating a Meta ad, you can choose between Facebook or Instagram ads.
Toggle the Meta ads channel option—between Facebook and Instagram—in the right menu bar (Facebook and Instagram icons) to see and manage variants for each channel.
When revising the Meta ads, you can change the aspect ratio of Facebook and Instagram ads.
Revise generated variants
Before selecting what to send for approval or publishing to Content you can edit the Meta ads or delete a variant from the set of generated ads.
To revise generated variants:
- To edit the Meta ad draft name, click into the Untitled Draft title at the top of the Canvas and enter a new title.
- To manually edit a Meta ad, click into any of the ad sections (such as the subject line,
header, or body copy) and edit as needed. - To change or select the call to action, click the call-to-action button and select from the available button text options. In Link, enter a URL for the call-to-action text.
- To add a link to an image in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the link icon.
- To regenerate a section of a variant, click an editable text field and use the Suggested edits options or enter a new prompt and click Generate.
- To add or swap images in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the Swap from content icon.
- To crop or reposition images, hover over an image, click the crop icon that appears, and adjust the image size and placement.
- To delete a Meta ad, click the options menu for a variant and click Delete variant.
Submit generation feedback
To submit feedback about the quality of the generation output, click the options icon (three dots) and select Good output or Poor output.
Verify content check alignment
To optimize the generated variants and ensure strict adherence to brand identity, platform guidelines, and accessibility standards, leverage the power of the Content check panel. This panel displays comprehensive content check details and illuminates improvement areas.
To perform content checks on a variant:
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Click the Content check panel icon in the right action bar to open the Content check panel. View a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.
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Manually revise variants to ensure your variants are closely aligned with the performed content checks.
See Brand validation.
Get reviews and approvals
Use the Approvals panel, accessible as an icon on the right action bar of the Canvas, to obtain reviews, track review comments, and get approvals from stakeholders.
To obtain reviews and approvals:
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Launch an approval request to solicit an approval of drafted Meta ad experiences.
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Remove or add reviewers during the review process.
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Access the content for review and view the requests for revision.
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Edit the drafts per review comments and publish your Meta ad experiences.
See Reviews and approvals for more information.
Publish and export experience
To make the generated Meta ads available for current and future use, publish it to Content and export it for use in your marketing campaigns.
- To publish your new Meta ad experience(s), click Publish in the top toolbar, or within the approvals flow.
- To export your new Meta ad experience(s), click Export in the top toolbar.
- Select the format—HTML and images or CSV and images (JPG or PNG)—click Export.
See Content for more information.
Connect Meta
You can connect GenStudio for Performance Marketing to Meta to receive advanced analytics and insights into content performance.
See Connect channel account for more information.