Manage variants
Adobe GenStudio for Performance Marketing Create enables you to customize and enhance generated variants—emails, Meta ads, and more—for use in digital marketing initiatives.
When creating experiences, you can modify content and assets of generated variants individually or in a batch. The ability to manage variants at the individual micro level allows you to manage each piece of generated content.
Change draft name
Generated variant drafts have a default name shown at the top of the Canvas. Default draft names use the following convention that includes the channel type, date, and time of generation.
Example: “Meta: Untitled Draft - 09.5.24, 9:56 AM”
To change the default name:
- After generating a set of variants, click into the default Untitled Draft name at the top of the Canvas.
- Select text and enter a new name.
- Click off the text field to save it.
Manually edit text
You can edit the text fields in generated variants. Refine the text for your audience by experimenting with different phrases and verbiage. For example, you can manually revise text in variants to preview the appearance of a headline with a chosen image.
To edit text manually in generated variants:
- After generating a set of variants, double-click editable text in a variant.
- Enter new text.
- Click off the text field to save it.
Re-generate sections
GenStudio for Performance Marketing has the built-in functionality to regenerate sections of generated variants. You can rephrase, shorten, or lengthen text, or add fresh prompts to generate new content.
For example, you can re-generate the headline section of one Meta ad variant to see how it looks with a specific background asset. You can Rephrase, Shorten, or Lengthen a section’s content, or Generate new text to add a new prompt.
To re-generate individual variant sections:
-
After generating a set of variants, single-click any editable text in a variant.
-
To alter the existing text, select Rephrase, Shorten, or Lengthen.
-
To generate new phrasing options, select Generate new text and enter a new prompt.
- Click Generate.
-
As you are re-generating a section’s text, click the regenerate icon (circling arrows) to see more text options.
-
From the results that appear, select the desired option and click Replace.
The variant is updated with the revised text.
Revise Call to action
After generating a set of variants, you can revise the call-to-action (CTA) text and link.
To revise the CTA in a variant:
-
Click a CTA button in one of the variants.
The button is selected, displays the character count, and presents two options: Rephrase and Add link.
-
Click Rephrase.
-
Choose from the list of regenerated phrases or click Refresh results for more options.
-
Click Replace.
The CTA text refreshes and a “A button label was replaced” message appears confirming the change.
-
-
Click Add link.
-
Type or paste in a URL and click Apply.
To revise an existing link in your CTA, edit the existing URL or paste in a new URL and click Apply.
-
The added or revised link is applied to all CTAs in the set of variants.
Crop assets
You can manually crop and reposition image assets in individual generated variants.
To crop and reposition images in variants:
-
After generating a set of variants, hover over an image within a variant.
-
Click the crop icon that appears in the left corner of the image.
-
Adjust the image bounding box and drag the image into the desired position.
-
Click Apply to apply the crop to a single image or Apply to all images to apply to all images in the variants.
The cropped image is saved and visible for the variants.
Change aspect ratio
You can quickly change the aspect ratio of Meta ads to accommodate the desired ad sizing.
Available size/aspect ratios are:
- 1:1 square (Meta)
- 4:5 vertical (Meta)
- 9:16 vertical (Meta)
- 250 x 980 (display ad)
To change the aspect ratio of generated Meta ads:
-
After generating a set of variants, select the aspect ratio resize icon (arrow pointing to box corner) on the left side of the Canvas.
The aspect ratio that is currently used for your ads is shown in the top portion of the Resize window.
The number of variations affected by this revision are noted in the top right corner of the window. Example: “4 of 4 variations”
-
Select an available aspect ratio.
Only aspect ratio sizes that are not currently represented in the Canvas are available to choose.
-
Click Duplicate and resize.
Create builds a copy of each variant based on the new selected aspect ratio. All variants, including ones in the initial aspect ratio, are present in the Canvas.
For instance, if you generate four variants in a 1:1 aspect ratio initially and then change the aspect ratio to 4:5, eight total variants are now available on the Canvas.
Swap image
You can add or swap images in generated variants right from the Canvas.
To add or swap images in a variant:
-
After generating a set of variants, click an image asset.
If the variant does not currently have a placed image asset, click the image asset area.
-
To select an image asset already published to Content:
- Click Select from content. Use the filters to further narrow your search results.
- Click Use
-
To upload an image asset:
- Click Upload New Image to browse your files and choose assets to use. Along with browsing your device, you can import from Microsoft OneDrive or Dropbox.
- Click Add Assets.
The images are added or swapped into the applicable variant.
Preview for device
When revising and preparing email experiences, you can toggle between previews for desktop and mobile views to ensure coherence and visual appeal of draft variants.
To preview variants for desktop and mobile devices, toggle the device preview option—between desktop and mobile—in the right menu bar (computer and phone icons) to preview how variants appear.
Delete variant
You can delete any generated variants that you do not plan to save or reuse.
Delete needless variants so that the working Canvas shows only the variants you are actively refining or using.
To delete a generated variant:
-
After generating a set of variants, click the options icon (three dots) above a variant.
The variant is highlighted and a shortcut menu appears.
-
Select Delete from the available options.
The variant is deleted.
Brand validation per variant
Use the Brand guidelines check and the Brand validation panel to maintain consistent brand identity and alignment of variants.
See Brand validation.
Generation feedback
Feedback on the quality of generated brand-aligned assets can be submitted to improve the content generation process. Indicating whether the results are of high or poor quality helps enhance the overall content quality and user safety of GenStudio for Performance Marketing.
Generation feedback is applicable to an individual variant, not for the collected set of variants.
To submit generation feedback:
-
After generating a set of variants, click the options icon (three dots) above a variant.
The variant is highlighted and a shortcut menu appears.
-
Select Good output or Poor output.
A feedback popup appears to collect further information. Generated content and prompt information is included in your feedback.
-
Add the following information in the feedback popup:
- Select the Also include your reference content and layer data option to include that extra reference information in the collected feedback.
- From the What worked well? or What went wrong? section, select the options that describe what makes the content generation high or poor quality.
- Add any other helpful or related information in the Notes field.
-
Click Submit.
A banner appears to confirm you submitted feedback.