Concepts

GenStudio for Performance Marketing is a standalone enterprise product that embodies Adobe’s content supply chain to streamline marketing campaigns. It is challenging to build personalized, brand-approved content at scale, monitor effectiveness, and adapt quickly to the ever-changing market. GenStudio for Performance Marketing brings Creative Cloud and Experience Cloud together in one application that leverages generative AI as a performance multiplier for enterprise marketing teams.

With GenStudio for Performance Marketing you can:

Generative AI technology

GenStudio for Performance Marketing harnesses the power of generative AI to accelerate the content creation process and ensure high-quality content generation. The iterative lifecycle of your creative assets results in increasingly accurate and brand-aligned content that resonates with your target audience.

Begin by effectively training GenStudio for Performance Marketing on your organization’s branding, customer personas, and product descriptions through the powerful brand guidelines feature. See the Guidelines overview to learn how to prepare and upload these guidelines.

Data governance

When working with AI to generate content, it is essential to ensure the output is safe and inclusive for all users. This requires evaluation of the content for potential harmful biases, hate speech, offensive material, or profanity. Thorough testing from multiple perspectives, a comprehensive ethics review, and implementing effective mitigation plans is important to prevent harmful content from emerging in outputs.

This approach reinforces social responsibility, minimizes reputational risk, and ensures adherence to Adobe’s Trust & Safety and Ethics policies.

GenStudio for Performance Marketing incorporates mitigation plans to prevent the use of identified harmful or biased content per data governance standards and policies. When such content is detected, you are made aware that asset generation is blocked with a “Can’t generate” message.

When this message appears, you can edit the prompt and try again or flag the prompt content for review by GenStudio for Performance Marketing. The prompt data for content that is flagged for review is collected for internal review purposes.

Content lifecycle

The demand is high for quality experiences in multiple channels at a faster pace. GenStudio for Performance Marketing simplifies the content supply chain into a well-organized workflow for marketers. GenStudio for Performance Marketing leverages Adobe technology at each stage of the lifecycle.