Adobe GenStudio for Performance Marketing Campaigns

The Adobe GenStudio for Performance Marketing Campaigns feature accelerates the development and deployment of marketing initiatives, or campaigns. The Campaigns workflow enhances the development of campaign assets that lend themselves to creation and management by AI-generated workflows, including brand-compliant images and text. It also provides transparency into campaign goals, brand-aligned content, and designated channels.

Marketing managers use the Campaigns workflow to create a campaign brief that defines campaign features for all stakeholders who are involved in the creation, review, approval, and deployment of Campaign assets.

Campaign brief

A GenStudio for Performance Marketing Campaigns brief describes the essential aspects of a campaign as defined by the Campaign creator. Campaign stakeholders use this brief to create and evaluate content. Campaign briefs are dynamic. They change as individual stages of a campaigns are deployed and as marketers evaluate the success of each stage.

Campaigns content

Campaigns content consists of approved assets and experiences.

Once a GenStudio for Performance Marketing asset or experience has been approved, it can be included in multiple Campaigns. You can add content to a Campaign by adding a Campaign label to an approved asset while: