Create a banner experience | Adobe GenStudio for Performance Marketing

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Last update: April 10, 2025

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This tutorial shows you how to create branded banner experiences using GenStudio for Performance Marketing Create (paintbrush icon in the left navigation area).

To design an engaging banner experience, it is recommended to add guidelines to GenStudio for Performance Marketing and review the basics of writing prompts before getting started.

Choose a template

To create a banner experience, use an available template to provide the framework for your content. See Best practices for templates for information about supported banner dimensions.

To choose a banner template:

In Create, click Banners in the “What do you want to create today?” section.
Use the search and Filter options to find a specific template.
In the Select template view, click on a banner template.
Click Use.

The Canvas, which is home base for content creation, is displayed.

Add parameters

Incorporating guidelines and assets into Parameters within the prompt drawer enhances the content generation process and is a crucial preparatory step for creating a banner experience.

To add parameters and assets:

Click the Parameters icon to expand the prompt drawer.
In the Parameters section, select guidelines—Brands, Personas, and Products—to inform content creation.

If there are no brands, personas, or products available from these menus, add guidelines to your GenStudio for Performance Marketing.
To add content to be used in the experience and to influence content generation:
- Click Select from Content to select assets (images) from your Content repository, filter and select one or more images.
  
  To use assets from a connected AEM Assets Content Hub repository, choose a repository from the Location dropdown menu. Filter and select one or more images.
- Or, drag and drop assets into the Select from Content section to upload one or more new assets.
Click Use.

When you are finished adding parameters, collapse the prompt drawer by clicking the Parameters icon again.

Enter a prompt

Once you have selected the guidelines, use natural language to create a prompt to initiate the content generation for your new banner experience. To ensure high-quality results, it is essential to craft prompts that are detailed and descriptive.

Enter a prompt

See Write effective prompts to learn more about writing prompts.

To enter a prompt:

Enter a prompt in the “Describe the experiences you want to generate” prompt box.
Click Generate.

By default, four variations—fueled by the prompt, guidelines, and content you added—are generated and shown in the Canvas.

Revise generated banners

Before selecting what to send for approval or publishing to Content you can edit banner sections and text fields, or delete a generated variant.

To revise generated variants:

To edit the banner draft name, click into the Untitled Draft title at the top of the Canvas and enter a new title.
To manually edit a banner, double-click into any of the banner sections or fields (such as the headline or CTA) and edit as needed.
To regenerate a section of a variant, click an editable text field and use the Suggested edits options or enter a new prompt in the Generate new text section and click Generate.
To add or swap images in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the Swap from content icon.
To add a link to an image in a variant, click an image asset (or the image asset area if an image does not currently exist) and click the link icon.
To change the size and aspect ratio of the ad, click the Resize button (box with a button icon on the left side of the Canvas) and select a new size and aspect ratio to apply to all variants. The variants are duplicated and resized.
To crop or reposition images, hover over the image, click the crop icon that appears, and adjust the image size and placement. Click Apply.

Submit generation feedback

To submit feedback about the quality of the generation output, click the options icon (three dots) and select Good output or Poor output.

Verify content check alignment

To optimize the generated variants and ensure strict adherence to brand identity, platform guidelines, and accessibility standards, leverage the power of the Content check panel. This panel displays comprehensive content check details and illuminates improvement areas.

To perform content checks on a variant:

Click the Content check panel icon in the right action bar to open the Content check panel. View a summary of the Needs review and Passed checks to see which sections and guidelines need improvement.
Manually revise variants to ensure your variants are closely aligned with the performed content checks.

See Brand validation.

Get reviews and approvals

Use the Approvals panel, accessible as an icon on the right action bar of the Canvas, to obtain reviews, track review comments, and get approvals from stakeholders.

To obtain reviews and approvals:

Launch an approval request to solicit an approval of drafted banner experiences.
Remove or add reviewers during the review process.
Access the content for review and view the requests for revision.
Edit the drafts per review comments and publish your banner experiences.

See Reviews and approvals.

Publish and export experience

To make the generated banners available for current and future use, publish it to Content and export it for use in your marketing campaigns.

To publish your new banner experiences, click Publish in the top toolbar, or within the approvals flow.
1. Select Campaigns and add More details if desired.
2. Click Publish.
To export your new banners, click Export in the top toolbar.
1. Select the format—HTML and images, PNG, or JPG—and click Export.
  
  Exported HTML should be placed within a predefined web property, like a template or div container. Without these set dimensions, images may appear distorted when viewed independently.

See Content.

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