Customize a template

You can customize a template for use in GenStudio for Performance Marketing by inserting content placeholders, or fields, that the generative AI uses to insert content.

The next few sections explain how to adapt your HTML templates for GenStudio for Performance Marketing by using the Handlebars templating language. The Handlebars syntax uses regular text with double braces as content placeholders. See What is Handlebars? in the Handlebars language guide to learn how to prepare your template.

Once your template is ready, you can upload it to GenStudio for Performance Marketing and start generating personalized emails based on your custom template.

Content placeholders

GenStudio for Performance Marketing recognizes certain elements within a template, but only if you identify them with a recognized field name.

Within the head or body of a template, you can use the Handlebars syntax as a content placeholder where you require GenStudio for Performance Marketing to populate the template with actual content. GenStudio for Performance Marketing recognizes and interprets the content placeholders based on the recognized field name.

For example, you can use {{ headline }} with the Handlebars syntax to indicate where the headline of the email should be placed:

<div>{{headline}}</div>

Recognized field names

The following table lists the field names recognized by GenStudio for Performance Marketing for population into templates. Add these field names using the Handlebars syntax to your template where you need GenStudio for Performance Marketing to generate content.

GenStudio for Performance Marketing populates certain fields automatically in the following templates:

There is a limit of 20 fields when uploading a template to GenStudio for Performance Marketing. Since the subject field is automatically generated in an email, it counts as one field. This means that there are 19 fields allowed in an email template.

Brand logo field name

At this time, you cannot select the brand logo for the template upload. The following examples demonstrate two methods that conditionally render the brand logo. Each method verifies the source, provides a default or alternative image in case the brand logo is not available, and applies a style:

Example 1: Using Handlebars Built-in Helpers condition directly in the HTML img src attribute:

<img src="{{#if brand_logo}}{{brand_logo}}{{else}}<default-image>{{/if}}" alt="img alt text" style="max-width: 88px; margin: 10px auto; display: block;">

Example 2: Using Handlebars Built-in condition statement to wrap the HTML img tag:

{{#if brand_logo}}
    <img src="{{brand_logo}}" alt="img alt text" style="width: 120px; height: 45px; margin: 10px auto; display: block;">
    {{else}}
    <img src="data:image/png;base64,iVBORw0KGgo..." alt="img alt text" style="width: 120px; height: 45px; margin: 10px auto; display: block;">
{{/if}}

Manual field names

All other field names are treated as manually populated fields.

To create an editable section, add double brackets around the section name:

{{customVariable}}

Sections or groups

Sections inform GenStudio for Performance Marketing that the fields in this section require a high degree of coherence. Establishing this relationship helps the AI to generate content that matches the creative elements in the section.

Use a prefix of your choice in the field name to indicate that a field is part of a section or group. Use a field name (headline, body, image, or cta) after the underscore (_). For example, the following headline and body belongs to the pod1 section:

Each section can use only one of each field type. In the above example, the pod1 section can only use one pod1_headline field. Because of this rule, the sections cannot be nested.

An email template can include up to three sections. For example, the following list has three headline and body sections:

GenStudio for Performance Marketing understands that pod1_headline is more closely related to pod1_body than to pod2_body.

See Structured prompts to learn how to craft a prompt that generates varying content for each section in an email.

Template preview

When you upload a template, GenStudio for Performance Marketing scans the HTML file for recognized fields. Use the preview to review your template elements and confirm that you identified them properly with the recognized field names.

Example Preview for an email template:

{width="650"}

Control preview

You can control the visibility of special content by using Built-in Helpers (special expressions in the Handlebars template language that perform certain actions). For example, you can add a conditional statement that adds tracking parameters to links in the exported template while keeping the preview links clean.

The _genStudio.browser value is set when rendering a template, and the genStudio.export value is set when exporting a template. You may decide to include certain content at the top of an email using a conditional wrapper, for example, when the template is used for export:

{{#if _genStudio.export}}
<%@ include view='emailParent' %>
{{/if}}

Another example may be to prevent the use of tracking codes when previewing a template in GenStudio for Performance Marketing. The following example shows how to add tracking parameters to links in the exported template, while keeping the preview links clean:

<a class="button" {{#if _genStudio.browser }}
   href="{{ link }}"{{/if}}{{#if _genStudio.export }}
   href="{{ link }}?trackingid=<%=getTrackingId()%>&mv=email"{{/if}}
   target="_blank">{{ cta }}</a>

Static content

Email and Meta templates often link to images and CSS files hosted outside GenStudio for Performance Marketing. When GenStudio for Performance Marketing generates thumbnails for these templates or the experiences derived from them, it may ignore these external resources if they do not have the correct Cross-Origin Resource Sharing (CORS) headers.

To ensure that these resources are available during the thumbnail generation process, consider two options:

Template examples

<!DOCTYPE html>
<html>
<head>
    <title>Adobe</title>
    <style>
        .container {
            width: 100%;
            padding: 20px;
            font-family: Arial, sans-serif;
        }
    </style>
</head>
<body>{{ pre_header }}
    <div class="container">
        <h1>{{ headline }}</h1>
        <p><img alt="{{ headline }}"
                src="{{ image }}"
                width="600" height="600"
                border="0"/></p>
        <p>{{ body }}</p>
    </div>
</body>
</html>

<!DOCTYPE html>
<html>
<head>
    <title>Adobe</title>
    <style>
        .container {
            width: 100%;
            padding: 20px;
            font-family: Arial, sans-serif;
        }
        .pod {
            background-color: #f8f8f8;
            margin: 10px;
            padding: 20px;
            border-radius: 5px;
        }
        .pod h2 {
            color: #333;
        }
        .pod p {
            color: #666;
        }
    </style>
</head>
<body>{{ pre_header }}
    <div class="container">
        <h1>{{ headline }}</h1>
        <p><img alt="{{ headline }}"
                src="{{ image }}"
                width="600" height="600"
                border="0"/></p>
        <p>{{ body }}</p>
    <!-- Pod1 -->
        <div class="pod">
            <h2>{{ pod1_header }}</h2>
            <p>{{ pod1_body }}</p>
        </div>
        <!-- End of Pod1 -->
    <!-- Pod2 -->
        <div class="pod">
            <h2>{{ pod2_header }}</h2>
            <p>{{ pod2_body }}</p>
        </div>
        <!-- End of Pod2 -->
    </div>
</body>
</html>

<!DOCTYPE html>
<html>
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Adobe</title>
    <style>
        .ad-container {
            width: 300px;
            border: 1px solid #ddd;
            padding: 16px;
            font-family: Arial, sans-serif;
        }
        .ad-image {
            width: 100%;
            height: auto;
        }
        .ad-headline {
            font-size: 18px;
            font-weight: bold;
            margin: 12px 0;
        }
        .ad-body {
            font-size: 14px;
            margin: 12px 0;
        }
        .ad-cta {
            display: inline-block;
            padding: 10px 20px;
            background-color: #007bff;
            color: #fff;
            text-decoration: none;
            border-radius: 4px;
            text-align: center;
        }
    </style>
</head>
<body>
<div class="ad-container">
    <img src="{{ image }}" alt="Ad Image" class="ad-image">
    <div class="ad-headline">"{{ headline }}"</div>
    <div class="ad-body">"{{ body }}"</div>
    <a href="(https://example.com)" class="ad-cta">"{{ CTA }}"</a>
</div>
</body>
</html>