Get started with Adobe GenStudio for Performance Marketing

Step 1: Add guidelines

Setting up the key building blocks of your organization’s brand identity is an essential prerequisite for the work of content editors and collaborators. Guidelines capture brand characteristics such as logos, tone of voice, and color palettes. You can either upload Brands guidelines documents or manually enter brand information. Personas guidelines and Products guidelines are important, too. GenStudio for Performance Marketing’s underlying generative AI capabilities use these guidelines to establish guardrails that guide the content generation.

Prepare your guideline documents

Comprehensive and focused Brands, Products, and Personas guidelines define core aspects of your organization’s marketing campaigns. GenStudio for Performance Marketing extracts information from these guidelines to begin building your brand.

Follow these best practices when preparing guidelines:

You can upload guideline documents or consult them as you manually enter information into GenStudio for Performance Marketing. See Add guidelines for guidance on uploading or entering this information.

Revise guidelines

A GenStudio system manager can prepare the product’s underlying generative AI framework by manually entering or uploading your organization’s specific brand requirements. Although setting up an organization’s brand guidelines is a one-time action, you may revise and enhance these guidelines based on your organization’s volatility, growth, and changing market circumstances.

Step 2: Set up an Adobe Admin Console project for GenStudio Brands

System administrators must complete additional set-up tasks before collaborators can edit or create Brands. Adobe system administrators carry out these tasks in the Adobe Admin Console:

See Assign Brand permissions.

Step 3: Upload templates

Templates accelerate content creation. A template contains approved features, such as headers and footers, and is optimized for specific channels. System managers typically upload and manage templates for their organization. Content editors use templates to jump-start the content creation process within the established boundaries of the organizational brand.

See Work with templates.

Step 4: Upload approved assets

Approved assets in Content are available to all GenStudio for Performance Marketing editors. You can populate Content with assets for content editors to use in creating new experiences or assets.

See Upload approved assets.