Adobe Journey Optimizer B2B Edition Documentation
What’s new?
Here is a sampling of the latest enhancements in the Journey Optimizer B2B Edition product and documentation.
With the new Intelligent dashboard, you can see the progression of buying group qualification across stages. Know which buying groups are moving quickly and which are stagnant so that you can curate journeys to nurture them as needed. You also have details at the buying group and account level, which provides more context and historical data for customer engagement.
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Use the Adobe Express Quick Actions to touch up your content with cropping, resizing, background removal, and format conversion. The intuitive Adobe Express UI is built in so that you can quickly fine-tune your image assets.
With Adobe Express Enterprise licensing, you can leverage a full suite of Adobe Express capabilities. Use these fetaures to polish and enhance images, while sticking to brand guidelines, and remove roadblocks in the content supply chain.
[Learn more]{class="badge informative" title="Learn about image editing with Adobe Express"}
Administrators can now configure Adobe Experience Platform (AEP)-based event definitions. These configurations enable Marketers to create account journeys that react to AEP Experience Events.
You can now view and create smart lists with buying group filters in Marketo Engage. These filters allow you to suppress and include buying group members across Marketo Engage campaigns and programs from account journeys within Journey Optimizer B2B Edition.
Use conditional content to adapt your email content based on conditional rules. Define the rules using profile attributes or contextual events. You can create conditional rules in the rule builder, and you can store them for reuse across your account journeys.
[Learn more]{class="badge informative" title="Learn about conditional content"}
For a full list of new features and improvements, see the release notes.
Start with the basics
Launch from your home page
Learn how to achieve your goals faster in Journey Optimizer B2B Edition with your personalized home page based on your role.
Build your first Buying Group
Create your first buying group in Journey Optimizer B2B Edition to automate the process of engaging and qualifying contacts.
Create your first Account Journey
Design and orchestrate personalized account journeys to harmonize marketing outreach with targeted engagement.
Overview demo
Discover the components of a buying group and understand the basics of building an account journey.
Explore the documentation
Buying groups
Buying groups overview
Role templates
Solution interests
Create buying groups
Insights
Intelligent dashboard
Engagement dashboard
Buying groups dashboard
Journeys dashboard