Start with the basics

Product usage launch

Launch from your home page
Learn how to achieve your goals faster in Journey Optimizer B2B Edition with your personalized home page based on your role.

Buying groups

Build your first Buying Group
Create your first buying group in Journey Optimizer B2B Edition to automate the process of engaging and qualifying contacts.

Account journeys

Create your first Account Journey
Design and orchestrate personalized account journeys to harmonize marketing outreach with targeted engagement.

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Overview demo

Discover the components of a buying group and understand the basics of building an account journey.

video poster

Explore the documentation

Additional resources

Adobe Journey Optimizer B2B Edition
Videos and tutorials - Product description
Adobe Experience Platform
Documentation - Developer resources
Adobe Real-Time Customer Data Platform
Documentation - Developer tutorials
Adobe Marketo Engage
User documentation - Developer documentation