Documentation Journey Optimizer B2B Journey Optimizer B2B Edition Documentation

Adobe Journey Optimizer B2B Edition Documentation

Last update: Wed Apr 08 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

Adobe Journey Optimizer B2B Edition is a first-of-its-kind application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle. It uses AI to engage and qualify buying groups within target accounts, helping your teams to generate a higher quality pipeline, design better acquisition, expansion, and retention strategies. It also enables shared insights across sales and marketing teams.

This documentation provides information for mastering the application. It is designed for marketers, business development representatives, data analysts, and operational administrators.

What’s new

Review this sampling of the latest additions and enhancements in the Journey Optimizer B2B Edition application and documentation.

AI agents

With the Experience Platform Agent Orchestrator, the AI Assistant interface can automatically call upon specialized agents to get you the right answers and insights. Agent Orchestrator remembers your conversation history, enabling you to build on previous questions naturally without repeating context, and combines insights from multiple agents to present you with clear, unified responses. In the Journey Optimizer B2B Edition context, there are three purpose-built agents for specific B2B tasks and domains:

WhatsApp channel

When developers and product administrators configure an integration with a Meta Business Manager account, marketers can include WhatsApp messages as a content channel in account journeys using the Meta Cloud API. WhatsApp joins email and SMS as an available channel for delivering journey content directly to account members.

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Generative AI models

Email designers can now select from standard Firefly models, custom Firefly models trained on brand-specific assets, and approved third-party image models when generating images for email content. This selection gives teams control over which model fits their specific design scenario, from general content needs to branded or specialized use cases.

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Send-time optimization

For Send email action nodes in person journeys, you can now use send-time optimization to personalize email delivery timing. The system predicts when each person is most likely to engage and schedules delivery accordingly, rather than sending to all recipients at the same time.

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Journey re-entry

You can now send accounts/people through an account journey workflow multiple times. Re-entry addresses multiple scenarios, such as re-evaluation of qualification criteria and re-usable nurture workflows. Use the re-entry settings to set criteria, limits, and wait times so that accounts requalify for the journey in a controlled way.

[Learn more]{class="badge informative" title="Learn about journey re-entry"}

Brand themes

With themes, non-technical designers have the ability to create reusable email content design guidelines that align to a specific brand and styling. Themes empower marketers to leverage visually appealing, brand-consistent emails faster and with less effort, and provide advanced customization options for unique design needs.

[Learn more]{class="badge informative" title="Learn about brand themes"}

Persona mapping

Marketers can define detailed profiles, including background, responsibilities, pain points, and preferred communication channels. With these definitions, administrators can configure personas according to person attributes in Journey Optimizer B2B Edition so that role templates can use streamlined and consistent role conditions that capture these personas.

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