Adobe Journey Optimizer B2B Edition Documentation
Adobe Journey Optimizer B2B Edition is a first-of-its-kind application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle. It uses AI to engage and qualify buying groups within target accounts, helping your teams to generate a higher quality pipeline and design better acquisition, expansion, and retention strategies. It also enables shared insights across sales and marketing teams.
This documentation provides information for mastering the application. It is designed for marketers, business development representatives, data analysts, and operational administrators.
What’s new
Review this sampling of the latest additions and enhancements in the Journey Optimizer B2B Edition application and documentation.
Orchestrate lead-based marketing with person journeys, which use Adobe Experience Platform audiences and data to engage individual people. Person journeys now support Listen for an event, external action, and external split paths nodes, and journey re-entry. Use them alongside account journeys and buying groups to orchestrate the full buying journey.
[Learn more]{class="badge informative" title="Learn about person journeys"}
Test variations within an account or person journey by assigning accounts or people to different journey paths based on percentages that you define. In person journeys, assignment is deterministic, so each person always follows the same path, which supports controlled experiments.
[Learn more]{class="badge informative" title="Learn about variant split paths"}
When developers and product administrators configure an integration with a Meta Business Manager account, marketers can include WhatsApp messages as a content channel in account journeys using the Meta Cloud API. WhatsApp joins email and SMS as an available channel for delivering journey content directly to account members.
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Email designers can now select from standard Firefly models, custom Firefly models trained on brand-specific assets, and approved third-party image models when generating images for email content. This selection gives teams control over which model fits their specific design scenario, from general content needs to branded or specialized use cases.
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For Send email action nodes in person journeys, you can now use send-time optimization to personalize email delivery timing. The system predicts when each person is most likely to engage and schedules delivery accordingly, rather than sending to all recipients at the same time.
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You can now send accounts or people through an account or person journey multiple times. Re-entry addresses multiple scenarios, such as re-evaluation of qualification criteria and reusable nurture workflows. Use the re-entry settings to set criteria, limits, and wait times so that accounts or people requalify for the journey in a controlled way.
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Latest Release Notes
Stay updated with the latest release notes, new features, and improvements in Adobe Journey Optimizer B2B Edition.
Get Started
Review the Journey Optimizer B2B Edition onboarding guidance for administrators and marketers.
Manage Your Data
Activate the XDM schemas and fields that you want to use in Adobe Journey Optimizer B2B Edition, and learn how its data works in Adobe Experience Platform.
View XDM field management Exported datasets Dataset queries Data availability and sync timing
Communication Channels
Configure and manage email, SMS, WhatsApp, and other channels for personalized customer interactions.
Configure email channel Configure SMS channel Configure WhatsApp channel
Create a Journey
Design, orchestrate, manage, and optimize personalized account and person journeys.
Understand Buying Groups
Detailed guidance on creating, managing, and optimizing buying groups for effective targeting.
Overview demo
Discover the components of a buying group and understand the basics of building an account journey.
Explore the documentation
Buying groups
Buying groups overview
Role templates
Solution interests
Create buying groups
Journey content
Email channel
Generate email content
GenStudio email experiences
SMS channel
Content management
Assets overview
Email templates
Visual fragments
Conditional content
Brand themes
Marketo Qualifier
Adobe Marketo Qualifier is an AI-driven application that you can use with Journey Optimizer B2B Edition. It implements the Account Qualification skill and is designed to streamline workflows for Business Development Representatives (BDRs). Marketo Qualifier automates prospect qualification, outreach, and buyer engagement workflows across channels. It reduces manual BDR load and accelerates pipeline velocity for Enterprise B2B companies.
For more information, refer to the Marketo Qualifier documentation.