Journey nodes

After you create a journey (account journey or person journey), add the audience and build out the journey using nodes. The journey map provides a canvas, where you can build your multistep B2B marketing use cases.

Audience nodes are automatically the first node in the journey:

Build your journey by combining the different action, event, and orchestration nodes as a multi-step, cross-channel scenario. Each node of a journey represents a step along a logical path. Use the following node types to construct an account journey: