DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Tutorials

Journey Optimizer B2B Edition Tutorials

Last update: April 5, 2026

Learn how to get the most out of Journey Optimizer B2B Edition. Orchestrate account and buying group journeys using built-in generative AI and industry-leading automation to maximize demand for specific offerings.

What’s new whats-new

  • Buying group stages
    Learn how to create multiple buying group lifecycle stages within a single stage model and specify the transition rules.

  • Listen for AEP events
    Define and use any experience event in your account journey.

  • Paid media orchestration
    Learn how to use a journey to move people into an external audience, which you can then push to any supported paid media destination in the AEP destination catalog.

thumbnail image for the 'Buying groups overview' video

Buying groups overview

thumbnail image for the 'Create a buying group' video

Create a buying group

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Role templates

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