Buying groups in Journey Optimizer B2B Edition
Learn how buying groups organize people for B2B purchase decisions in Adobe Journey Optimizer B2B Edition. This video walks through the components you need, how to prepare a buying group creation job, and how to evaluate readiness.
This tutorial is for marketers and administrators who use Journey Optimizer B2B Edition for account-based marketing and want to target the right stakeholders and qualify accounts.
Learn how to:
- Define the four building blocks: roles template, solution interest, account audience, and stages model.
- Open the Buying groups workspace under Accounts and browse the inventory.
- Review a live roles template, including conditions, weighting, priority, and requirements.
- Connect a roles template and an optional stages model to a solution interest.
- Create buying groups by selecting a solution interest and an account audience, then monitor the creation jobs.
- Evaluate buying group completeness, engagement, and intent, and identify missing roles such as Practitioner and Influencer.
- Review and update buying group members. Manual updates take precedence over journey actions and system jobs.
- Use Role insights to compare acquisition and engagement across roles, filtered by date range.
For more information, see Buying groups in the user guide.
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