Journey Optimizer B2B Edition release notes

Type

Item

Description

New feature

Experience Event forwarding

Administrators can configure Adobe Experience Platform (AEP)-based event definitions. These configurations enable Marketers to create account journeys that react to AEP Experience Events. Learn more

New feature

Paid media destinations

Qualify known people for paid media campaigns from an account journey so that you can further engage them on advertising platforms, such as LinkedIn. Use a split paths node in an account journey to segment account audiences based on specific behavior and identify accounts that warrant additional engagement. Then, add people from those accounts to an external customer audience through Real-time CDP to a supported paid media destination. Learn more

New feature

Intelligent dashboard

View the progression of buying groups through their account journeys, including AI-generated insights for more intelligent analysis and accurate account prioritization. Learn more

New feature

Buying group and account details

View insights at the buying group and account-level to have more context and historical data when you start engaging with a customer.

The buying group details include any first-party intent that is detected. Learn more

The account details accounts highlight the surge in engagement detected intent, so that you can alert sales on accounts that are ready for customized sales focused engagement. Learn more

New feature

Journeys overview

When you access account journeys, the Overview tab provides a comprehensive snapshot of your active account journeys, detailing account progress using circle and bar charts that categorize and quantify completions, and engagement activities. Learn more

New feature

Adobe Express image editing

Adobe Express Quick Actions allow you to make simple edits (such as cropping and resizing) to images for a more polished look in your content. Learn more

For a more comprehensive set of design tools, this integration enables a full Adobe Express license into Journey Optimizer B2B Edition. With this setup, the complete Adobe Express user interface becomes accessible within the local asset workspace. Learn more

New feature

Intent filters for buying group roles

When you submit your intent keywords, the Intent Detection model predicts a solution/product of interest with high enough confidence based on a lead’s activity. Learn more

This intent data is available for defining buying group role conditions Learn more

Enhancement

Marketo Engage event support in journeys

The Listen for Event journey node now support two Marketo Engage events at the people level: Visits web page and Fills out form. Learn more

Enhancement

Buying group filters for Marketo Engage smart lists

View and create smart lists with buying group filters in Marketo Engage. These added filters allow you to suppress and include buying group members across Marketo Engage campaigns and programs from account journeys within Journey Optimizer B2B Edition. Learn more

Enhancement

Marketo Engage list membership filter for journeys and roles

In Journey Optimizer B2B, check for Marketo Engage list membership as a condition for a split path by people node to help eliminate duplication in journey activities. Learn more

For buying group roles templates, use list membership as a role condition. Learn more

Enhancement

Engagement overview dashboard

This dashboard is updated to provide a comprehensive view of engagement. It showcases real-time metrics of account and individual interactions through snapshot circle charts and trend-revealing line charts over time. Learn more

Type

Item

Description

New feature

Conditional content in email templates

Personalize your email content based on the recipient behavioral and profile characteristics – both at the account and lead level.

As you author an email for your account journey in the email designer, use conditional rules to define multiple variants for any content component. Learn more

New feature

Add to List and Remove from list people actions in journeys

Personalize your email content based on the recipient behavioral and profile characteristics – both at the account and lead level. Learn more

New feature

Content governance and component locking

To ensure adherence to approved content designs, use content governance features to lock email template content components. With content governance activated in the email template, marketers can alter only the permitted elements to keep it aligned with the content strategy. Learn more

New feature

Buying group stages

When you define and publish a custom buying groups staging model, you can track buying group progression through the buying group lifecycle stages. Use these stages for identifying the next best actions for buying group members. You configure the transition rules and journey nodes that determine the stage progression and trigger actions based on changes. Learn more

Enhancement

New out-of-the-box email templates

The sample templates library now includes additional email templates designed for B2B marketers. Use these sample templates as a starting point and add your own branding and messaging. Learn more

Enhancement

Custom fields as person attributes

If you have custom person fields defined in the account audience schema in Experience Platform, these fields are also available to use as person attributes in conditions. Use these custom attributes in:

• Roles templates Learn more

• Split paths by people journey nodes Learn more

Enhancement

Email channel settings

Email settings are now visible in the Journey Optimizer B2B Edition interface. You can quickly review the current configurations and administrators can click Edit settings to go directly to the settings in Marketo Engage and update them according to the requirements of your organization. Learn more

Type

Item

Description

Enhancement

Central assets library

The enhanced central assets library allows you to use all image assets in your Marketo Engage instance, across Design Studio workspaces. There are built-in guardrails that prevent edits to the Marketo Engage assets from Journey Optimizer B2B Edition, as well as delete and move operations. These protections ensure that the source assets (Marketo Engage Design Studio) are maintained while allowing seamless read and reuse in Journey Optimizer B2B Edition.

For assets that are exclusively for use in Journey Optimizer B2B Edition, a specific workspace provides full asset management functions. Learn more

New feature

Recently accessed assets

The home page in the Journey Optimizer B2B Edition app now includes the Recently accessed section, which provides a list of the most recently accessed assets for the marketer or administrator. You can use this list to go directly to the asset that you recently worked on without navigating through a series of asset pages and searching.

The list provides additional information regarding the modification so that you can make the decision about which of the assets needs further modification from the last session. For email assets, it displays the account journey where the email asset is used. Learn more

Enhancement

Journey split node - reorder paths

In split path nodes, the path filtering is evaluated in top-down order. Each person or account proceeds along the first path that matches. You can reorder the defined paths by clicking the up and down arrows at the top right of each path card to move it higher or lower in the list. Learn more

Enhancement

Journey split node - Additional activity history condition attributes

When using conditions to define the path filtering for a split node by people, there are two additional attributes: Opened email and Was delivered email. These additions provide greater flexibility for filtering people in journey based on email activity. Learn more

Type

Item

Description

New feature

LinkedIn Account Matched Audiences

Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters.

This feature leverages Experience Platform Destinations to manage some aspects of the integration. Learn more

Enhancement

Status lifecycle for visual content fragments

Visual fragments are now managed using a status lifecycle. The fragment status determines its availability for use in an email or email template, and the changes that you can make to it.

This enhanced workflow makes it easy to manage reused content according to your promotional and communications calendar. Learn more