Journey Optimizer B2B Edition release notes

Type

Item

Description

New feature

Conditional content in email templates

Personalize your email content based on the recipient behavioral and profile characteristics – both at the account and lead level.

As you author an email for your account journey in the email designer, use conditional rules to define multiple variants for any content component. Learn more

New feature

Add to List and Remove from list for journey people action nodes

Personalize your email content based on the recipient behavioral and profile characteristics – both at the account and lead level. Learn more

New feature

Content governance and component locking

To ensure adherence to approved content designs, use content governance features to lock email template content components. With content governance activated in the email template, marketers can alter only the permitted elements to keep it aligned with the content strategy. Learn more

Enhancement

New out-of-the-box email templates

The sample templates library now includes additional email templates designed for B2B marketers. Use these sample templates as a starting point and add your own branding and messaging. Learn more

Enhancement

Email channel settings

Email settings are now visible in the Journey Optimizer B2B Edition interface. You can quickly review the current configurations and administrators can click Edit settings to go directly to the settings in Marketo Engage and update them according to the requirements of your organization. Learn more

Type

Item

Description

Enhancement

Central assets library

The enhanced central assets library allows you to use all image assets in your Marketo Engage instance, across Design Studio workspaces. There are built-in guardrails that prevent edits to the Marketo Engage assets from Journey Optimizer B2B Edition, as well as delete and move operations. These protections ensure that the source assets (Marketo Engage Design Studio) are maintained while allowing seamless read and reuse in Journey Optimizer B2B Edition.

For assets that are exclusively for use in Journey Optimizer B2B Edition, a specific workspace provides full asset management functions. Learn more

New feature

Recently accessed assets

The home page in the Journey Optimizer B2B Edition app now includes the Recently accessed section, which provides a list of the most recently accessed assets for the marketer or administrator. You can use this list to go directly to the asset that you recently worked on without navigating through a series of asset pages and searching.

The list provides additional information regarding the modification so that you can make the decision about which of the assets needs further modification from the last session. For email assets, it displays the account journey where the email asset is used. Learn more

Type

Item

Description

New feature

LinkedIn Account Matched Audiences

Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters.

This feature leverages Experience Platform Destinations to manage some aspects of the integration. Learn more

Enhancement

Status lifecycle for visual content fragments

Visual fragments are now managed using a status lifecycle. The fragment status determines its availability for use in an email or email template, and the changes that you can make to it.

This enhanced workflow makes it easy to manage reused content according to your promotional and communications calendar. Learn more