Adobe Marketo Qualifier
Adobe Marketo Qualifier is an AI-powered app that automates prospect qualification, outreach, and cross-channel buyer engagement for business development representatives (BDRs). The Account Qualification Agent analyzes your accounts and prospects, prioritizes those that are ready for the next step, and drafts personalized outreach based on your CRM data.
The app is part of the Marketo product family, alongside Marketo Engage, Marketo Optimizer, and Marketo Measure. BDRs can use the browser and email plugins to access business intelligence directly within their CRM or Outlook.
What you can do in Marketo Qualifier
- Prioritize prospects and accounts with AI-generated activity summaries and signal-based prioritization.
- Build goal-driven Outbound Workflows in which AI proposes a cadence and drafts personalized emails for each prospect.
- Process outreach in one queue for phone calls, LinkedIn InMails, and email reviews.
- Book meetings automatically by connecting your calendar and inserting a personal booking link into your cadence.
- Inform AI outreach with your own materials by building a playbook in the Knowledge Center.
- Ask questions in natural language with AI Chat, which uses your CRM, engagement, and Knowledge Center data.
- Track outreach performance with email and meeting-booking reports.
Use the home page
The home page provides a starting point for your daily work. First-time guidance and starter prompts help you open AI Chat and ask a question. Quick links take you directly to Prospects, Outbound Workflows, and Tasks.
The home page also shows upcoming tasks and Outbound Workflows. In the task list, choose calendar tasks or agent-suggested tasks so that you can focus on the work that matters next.
Explore the guide
Get started
Complete the one-time administrator setup for user groups and a CRM connection.
Outbound Workflows
Create goal-driven cadences with AI-generated, personalized emails.
Knowledge Center
Build a playbook that grounds AI outreach and assistance in your materials.